Built Custom Burgers expands Into West African market
Built Custom Burgers ® has grown its African footprint with the opening of its first BUILT® restaurant in Accra, Ghana located at A&C Shell filling station, Boundary Road, East Legon.
MTY Food Group/Kahala Brands™, the global owner of the Built brand, has signed an Area Development Agreement with Nidal Ezzedine, owner of Sophara International Ltd.
Nidal Ezzedine founded Sophara International Ltd in 2015, which is a subsidiary of Palace Group and is based in Ghana. Sophara International is the Food & Beverage division of the company and operates cafes, restaurants, and fast food concepts.
Among its many food and beverage brands, Sophara International also operates another Kahala Brandsconcept, The Counter®.
Customers can order signature burgers, customized burgers, fries, shakes, and more, all in a great environment. Built Custom Burgers is “Built ” for everyone who enjoys high quality ingredients that are made to order, and offers healthier options such as: 100% natural, hormone and antibiotic free Angus Beef, gluten free buns, vegetarian options, as well as Halal products in Ghana.
“Built Custom Burgers has high quality products that allow the customer to customize their burger to fit their lifestyle or order one that is already created for them,” said Nidal Ezzedine, CEO and owner of Sophara International Ltd. “Currently, there is a need in the West African market for a brand like Built Custom Burgers. Built Custom Burgers is the express version of its sister brand, The Counter, which also had a successful launch in Ghana. We feel very proud to bring Built Custom Burgers to the market of Ghana.”
“We are honored and feel very privileged for our relationship with Nidal Ezzedine and Sophara International,” said Eddy Jimenez, senior vice president of international operations and development. “Their impressive knowledge of the market combined with their great food & beverage experience and passion for offering their consumers high quality products and a great customer experience, make them the perfect fit for The Counter and Built brands.”
The relationship between MTY Food Group/Kahala Brands and Nidal Ezzedine will continue to grow as there are plans to expand Built Custom Burgers across Ghana and additional countries in West Africa.
Kahala Brands concepts have made strong key moves in the international market in recent years. Brands such as Cold Stone Creamery®, Blimpie®, The Counter® Custom Built Burgers, Built Custom Burgers®, and more have expanded to new locations and international markets across the globe.
