Apply for the AfCFTA Digital Inclusion & Entrepreneurship Programme

November 17, 2025 BusinessTrumpet

Powered by Google Hustle Academy, AfCFTA Digital Inclusion & Entrepreneurship Programme, ADIEP is a free initiative designed to help 7,500 SMEs across Africa thrive in the digital economy by equipping them with future-ready business and digital skills. Unlock Cross-border Digital Trade with the AfCFTA Digital Inclusion & Entrepreneurship Programme (ADIEP)

Get ready to:

Explore opportunities in Cross-border Digital Trade under the AfCFTA Secretariat framework.
Master practical tools in AI and Cloud technologies to accelerate growth.
Connect with fellow entrepreneurs across Africa and expand your networks.
Gain actionable strategies to strengthen your business.

Are you ready to take your business beyond borders? Click here to apply today!

Africa’s trade revolution just leveled up! Today, the African Continental Free Trade Area (AfCFTA) Secretariat teamed up with Google to launch the AfCFTA Digital Inclusion & Entrepreneurship Programme—a powerhouse initiative powered by Google’s Hustle Academy. This free training bonanza targets 7,500 small and medium enterprises (SMEs) across the continent, equipping them with cutting-edge AI tools and digital trade savvy to thrive in the world’s largest free trade zone. If you’re an entrepreneur in Lagos, Nairobi, or Accra dreaming of scaling beyond borders, this is your golden ticket to intra-African success. Let’s unpack the magic!

What You’ll Gain: Skills That Scale Your Business

No gatekeeping here—it’s 100% free and accessible via online platforms. Over the next year, participants will dive into:

AI Mastery: Tools for smarter inventory, customer insights, and personalized outreach.
Digital Trade Essentials: Navigating AfCFTA rules, secure online selling, and logistics hacks.
Entrepreneurship Edge: Building resilient biz models, funding pitches, and sustainability strategies.

Graduates get certificates, mentorship matchups, and entry to AfCFTA’s Guided Trade Initiative for real export deals. Early focus? Nigeria, Ghana, Kenya, Egypt, and South Africa, but it’s open continent-wide. Bonus: It ties into broader wins like the AU’s Youth Start-Up Programme at IATF2025, amplifying youth-led innovation.

Why This Matters: Unlocking Africa’s $450B Digital Economy Dream

Africa’s digital economy could hit $180B by 2025, but without skills, SMEs miss out on 50%+ of trade gains. This program closes that loop, fostering jobs (projected 14M by 2030), gender equity (women drive 70% informal trade), and inclusive growth. It’s a direct shot at Agenda 2063 goals: one market, one future.

As Google Africa lead Femi Adeyemi shared: “We’re not just training—we’re igniting a generation of borderless African hustlers.” From Ethiopian coders to Senegalese fashion exporters, it’s about turning potential into profits. Ready to Level Up? Apply Now! – Click here to apply today!