Facebook has announced a new campaign, SMB Success Stories Campaign, aimed at spotlighting Nigerian and Ghanaian entrepreneurs using Facebook, Instagram and WhatsApp to grow their businesses.
The #FBSuccessStory campaign, running for six weeks, is designed to celebrate, whilst inspiring future entrepreneurs, and highlighting the tools available to scale their businesses. It will be run in partnership with BellaNaija and Guardian TV.
“We’re proud of the role that we have in enabling SMBs to grow and scale. We know that small businesses are the cornerstone of the economy and make significant contributions. This campaign is a celebration of some of these Ghanaian SMBs making an impact, both in Ghana, Nigeria and beyond,” said Kezia Anim-Addo, Facebook’s Head of Communications, Africa.
Running from November 18th to 21st of December 2020, #FBSuccessStory will air exclusively on both BellaNaija and Nigerian online TV platform Guardian TV. It will run as a special series showcasing six entrepreneurs in Nigeria and Ghana who use Facebook’s platforms and product offerings to overcome business challenges, connect to their target audiences, and achieve successes in their marketplaces.
The special series will showcase two Ghanaians entrepreneurs- Aisha Ayensu, owner of Christie Brown, a luxury Ghanaian fashion brand and Ameyaw Debrah, the founder of the popular Ameyawdebrah.com, a video production channel and a content creation platform focused on entertainment.
The selected entrepreneurs from Nigeria include Tricia Ikpowonba founder of TriciaBiz, an online training and academy platform in Lagos, Oluwatoyin Onigbanjo, founder of August Secrets, an award-winning child nutrition brand and Gina Ehikodi-Ojo, founder of Foodies and Spice, Nigeria’s foremost food and travel show.
Samiah Oyekan-Ahmed, a medical doctor turned entrepreneur and founder of The Gift Source is also part of the campaign.
“As one of Nigeria’s foremost multi-media and news platforms, we are continually seeking new ways to share the authentic African story. It is exciting to partner with Facebook on this project to showcase entrepreneurs doing their best to rewrite the narrative about Africa.” Media partner, Bunmi Amosu, Head of Video Content at The Guardian TV said.
”We trust this project would inspire many more African business owners to take advantage of the opportunities available and write their own success stories,” he added.