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Jumia launches Jumia Black Friday campaign in Egypt

Under the theme of ” Every Day is a Black Friday “, Jumia, the, e-commerce platform in Egypt, has announced the launch of its annual campaign “Jumia Black Friday” which is the biggest sale of the year, from 5th-30th November.

In its ninth edition, Jumia in partnership with thousands of sellers and brands like American Eagle, Dove, LC Waikiki, Banque Misr, Viu and KFC will offer consumers a wide assortment of products at the best prices.

Jumia saw a consumer shift to groceries and everyday essentials since the COVID-19 pandemic, a trend that will also reflect in this year’s Black Friday. Other categories expected to have mind-blowing deals include men and women’s fashion, cosmetics,  mobiles and mobile accessories, home appliances, televisions and electronics, sporting goods, kids’ products, automobile accessories, food and beverages and home care products.

Jumia, in partnership with National Bank of Egypt and other banks, will also offer  installment services without any interest. Consumers using JumiaPay App, will benefit from installment offers over 24 months with 0% interest with  Banque Misr, Alexandria Bank, and NBK credit cards. Jumia will also offer a 10% discount on both ADIB cards and Banque Misr ATM cards.

Black Friday offers include the biggest discounts in  November, and the customer gets double points every Friday (5,12,19 and 26) upon purchasing.

Through Jumia Primo, consumers will get discounts of up to 50% and 50 EGP every Friday, and  a 20 EGP on Jumia food.

Jumia Food in cooperation with a number of companies will provide Black Friday discounts and gifts, like: Uber – Cook Door – Burger King, Waffarha, and the list of sponsors for the campaign includes a number of big brands also such as: LC Waikiki – Dove – Banque Misr – VIU – KFC – American Eagle.

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Consumers are eagerly waiting for Black Friday season as it is considered as a feast of discounts and offers. Jumia will present a new offer everyday , as this season helps to offset the burden on citizens and provide locally made or imported products at competitive prices.” said Eng. Hesham Safwat added that,The spread of Coronavirus  accelerated the growth rates of e-commerce and this was reflected in the reliance of many consumers  purchasing daily needs and food commodities online. In addition, Jumia continues to emphasize the necessity of digital transformation and financial inclusion in Egypt by encouraging consumers to use online methods for payment.

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