The Nigerian Bottling Company (NBC) Limited has instituted a trade asset financing scheme to empower women traders. Under the scheme, NBC would provide the women with trade assets and products for trading where football pitches are upgraded under the COPA Coca-Cola tournament.
Speaking at the handover ceremony of the trade assets and products at the Jakande Estate Pitch, Isolo, Head, Public of Affairs and Communications, Nigerian Bottling Company (NBC), Mr. Uzo Odenigbo, said women empowerment and youth development remain key focal areas of the company’s interventions as the company continuously partners with communities on shared values.
“As a business, we leverage women economic power as a force for growth to further our shared objective of social and economic development. Our route to market is leveraged on women entrepreneurs who represent nearly 70 per cent of our dealers, operating our distribution channels and retail outlets across the country. We believe that unleashing the entrepreneurial potential of women is one of the surest ways to make our business sustainable, and one of the most effective and lasting ways we can help families and communities prosper,” Odenigbo said.
Odenigbo added that NBC has continuously partnered with the communities, identifying women with entrepreneurial mindset, who are diligent and would live up to the expectation of growing their businesses to support their families and communities.
He noted that the women were exposed to practical business skills training relevant to managing and nurturing a business in a sustainable manner.
This gesture has again demonstrated NBC’s commitment to empowering local communities and supporting women entrepreneurs. Other beneficiaries of the initiative are community women in Agege, Oworonsoki and Orile in Lagos State. The four communities received upgraded pitches from COPA Coca-Cola as part of their efforts towards developing grassroots football and raising young talents.