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Apply: Google for Startups Black Founders Fund Program for early-stage African Startups ($150,000 startup equity-free cash awards)

The Google for Startups Founders Funds offer financial prizes to Black and Latino entrepreneurs so they can start and expand their companies without having to give up any equity.

The Google for Startups Founders Funds, established in 2020, have given more than $30 million to firms run by Black people in Africa, Brazil, Europe, and the United States, as well as Latinos in the United States. The funds’ objectives are to assist promising founders in expanding their firms and, ultimately, to produce wealth for future generations. More than 400 founders who received assistance from Google went on to raise more than $400M in follow-on venture finance.

Recipients of the Founders Funds get equity-free cash prizes as well as continuous Google mentoring, Google Cloud credits, and product support to aid them as they traverse every stage of their company journey.

Selection Standards

diverse businesses with at least one founding team member who is either Black or Latino (depending on the fund).
between Series A and Pre-seed
Scalable good or service having a sizable total market addressable and a justifiable growth strategy
ready to expand globally


Equity-free cash rewards are available to help you start and expand your business.
Get individualized product and leadership support from Google mentors and business leaders.
Leadership development: Improve your effectiveness as a leader by using proven tactics and knowledgeable coaching.
Founders’ network: Get in touch with other founders, pick their brains, and gain access to a peer-to-peer support system.
Support and credits for Google Cloud: Use the Google for Entrepreneurs Cloud Program to receive Google Cloud credits and personalized assistance.
Theme Highlights
1) Up to $150,000 in non-dilutive (equity-free) cash incentives per startup
2) $200k in Cloud Credits maximum
3) Having access to a network of mentors to assist with each startup’s particular problems
For More Information

Visit the Google for Startups Black Founders Fund Program’s official website.

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