Attend the UBA Sponsored Masterclass for Content Creators: Content that Converts

UBA (United Bank for Africa) is set to empower Africa’s creative community with a new masterclass for content creators under its Business Series initiative titled “Content That Converts. Building Influence and Driving Growth through Strategic Marketing” This special session is designed for creators — from social media influencers and digital storytellers to content strategists, marketers, and aspiring multimedia producers — who want to move beyond likes and views to real impact, influence, and income.

At its core, the master class aims to help participants transform creativity into measurable value. Rather than chasing vanity metrics, attendees will learn how to craft content that drives audience growth, meaningful engagement, brand partnerships, and sales. CLICK HERE TO REGISTER

Key Learning Goals – Masterclass for content creators

Participants will walk away with practical insights on how to:

• Build authentic influence and grow a loyal community through content.
• Master storytelling techniques that emotionally connect with target audiences.
• Choose and leverage the best content formats and digital platforms for visibility.
• Convert engagement into business results — from followers to paying customers or collaborators.
• Use analytics and feedback to continually refine and strengthen content strategies.

According to UBA’s organizers, the session will focus on how creators can “build real influence” and “turn followers into value,” echoing the bank’s vision to align creativity with entrepreneurship.

Event Details -Masterclass for content creators: Content that converts

The master class will take place on November 6, 2025, at 11:00 AM (WAT). Participation is free, although registration is required through the designated platform.

This session is part of UBA’s broader mission to nurture Africa’s digital economy by equipping creators with business acumen — ensuring content isn’t just creative, but convertible into opportunity. CLICK HERE TO REGISTER

The Masterclass Facilitators

1. Elozonam Ogbolu — Big Brother Naija alumnus and online story teller
2. Aproko Doctor — a medical influencer / digital health educator
3. Catherine Kamau — Kenyan actress & entrepreneur bringing a cross-border perspective
4. Nasboi — comedian/entertainer, speaking on deploying humour & authenticity in brand building
5. Hosted by Enioluwa Adeoluwa

Featured Facilitator: Elozonam Ogbolu – Masterclass for content creators: Content that converts

Leading the session is Elozonam Ogbolu, widely recognized as one of Nigeria’s most dynamic digital creators. Known simply as Elozonam, he first gained public attention as a Big Brother Naija alumnus before successfully carving a niche in entertainment and online storytelling.

Elozonam has earned multiple accolades, including the Africa Magic Viewers’ Choice Award (AMVCA) for Online Social Content Creator. His expertise lies in bridging creativity and commerce — understanding how every piece of content can double as a storytelling moment and a business opportunity.

In interviews and workshops, Elozonam often stresses that “content creation is not just about visibility; it’s about strategy.” His inclusion in this master class suggests a strong emphasis on creative authenticity, brand collaboration, and the art of crafting stories that sell without losing originality.

Facilitator Profile: Nasboi (Lawal Michael Nasiru Bolaji) – Masterclass for content creators: Content that converts

Background & Creative Journey

Lawal Michael Nasiru Bolaji — popularly known as Nasboi — is one of Nigeria’s most dynamic and versatile content creators. Renowned for his humor, mimicry, and storytelling, Nasboi first burst into the limelight through his hilarious impressions, especially his spot-on imitation of superstar Davido. His ability to capture nuances of speech and behavior quickly made him a fan favorite across social media platforms.

Beyond comedy, Nasboi has evolved into a multi-talented creative, branching into music, acting, and brand collaborations, all while maintaining his distinct comedic edge. With a degree in Mechanical Engineering from the University of Uyo, he brings both structure and discipline into his creative process — a rare blend of analytical thinking and artistic spontaneity.

What Nasboi Brings to “Content That Converts”

1. Authenticity and Brand Voice
Nasboi’s greatest strength lies in his authenticity. His content resonates because it reflects everyday experiences — relatable, raw, and real. He has mastered the art of building a brand persona that connects emotionally with audiences. At the masterclass, he is expected to share insights on how creators can maintain credibility while pursuing commercial goals such as brand partnerships, audience growth, and conversions.

2. Humor as a Strategy for Influence
For Nasboi, humor is more than entertainment — it’s a tool for communication and persuasion. His ability to blend comedy with messaging makes his content memorable and engaging. He can help creators understand how to use humor strategically to break down barriers, hold audience attention, and subtly integrate calls-to-action or promotions without losing authenticity.

3. Content Diversification and Creative Expansion
Having seamlessly transitioned from skit-making to music and acting, Nasboi embodies creative versatility. He can guide participants on how to repurpose and cross-promote content across different mediums — for instance, using a funny video to introduce a song or a campaign. This cross-pollination of content types is key to building a sustainable creative brand that thrives across platforms.

4. Reinvention and Reputation Management
Nasboi’s journey reflects the importance of evolution. Moving from being seen solely as a comic mimic to a multi-faceted entertainer, he has shown that reinvention can deepen an artist’s brand rather than dilute it. He can offer practical advice on navigating public perception, handling criticism, and repositioning one’s narrative when transitioning between creative phases.

In essence, Nasboi brings a wealth of experience in authenticity, humor, adaptability, and reinvention — all vital skills for creators seeking to transform their content into lasting influence and tangible impact. His session at “Content That Converts” promises to be both enlightening and empowering for emerging and established creators alike.

What to Expect

Participants can anticipate a highly interactive and practical session combining lectures, case studies, and live Q&A segments. The format is designed to move creators from theory to execution within the same space.

Expect breakout activities where participants will:

• Map out their content funnels and conversion paths.
• Analyze sample posts or campaigns for what works (and what doesn’t).
• Develop content ideas tailored to specific audience goals or revenue streams.
• CLICK HERE TO REGISTER

How to Prepare

To make the most of the session, attendees are encouraged to:

• Audit their current content performance — identify what drives engagement and what converts.
• Bring 2–3 content ideas or themes they’d like to refine.
• Come with real questions about challenges in growing influence or monetizing content.
• If possible, bring analytics or insights from their social platforms or websites.

Expected Outcomes

By the end of the class, participants should leave with:

• A personalized roadmap to create conversion-driven content.
• Clear frameworks to turn engagement into tangible growth or income.
• Actionable adjustments for improving current content strategies.
• A renewed understanding of content as both a creative expression and a business asset.

With “Content That Converts,” UBA continues to position itself as a partner in Africa’s digital and creative evolution — helping creators not just dream, but scale sustainably through strategy, skill, and storytelling. CLICK HERE TO REGISTER