Entries are Open for the British Council/Microsoft Creative Economy Programme for young African Entrepreneurs

The British Council in collaboration with Microsoft has launched a new programme to help young African entrepreneurs in the creative economy sector shape the future of the continent. Creative Lounge is the delivery partner in Zimbabwe. Young people aged 18 – 35 years are encouraged to apply to take part in the face to face interactive workshops to be held in Zimbabwe and online for rest of Sub-Saharan Africa. The programme intend to offer creative business management knowledge for creative entrepreneurs at various levels from beginner to advanced levels and opportunities for networking and knowledge sharing. The upcoming two (2) day workshops are on CREATIVE ENTREPRENEURSHIP.

Programme modules:

Creative Entrepreneurship


Understanding the Creative Economy (including what sectors constitute the creative economy, the economic, social and cultural value of the creative industries) using relevant case studies and data to aid understanding).

  • Course 1: Intro to African Creative Economy.
  • Course 2: Bringing Your Idea to Life.
  • Course 3: Finding the Right People.
  • Course 4: Building Your Business.
  • Course 5: Branding and Marketing your Business.


With the basic course as a recommended prerequisite, the intermediate course will provide additional depth to basic courses and includes the following:

  • Course 1: Your Entrepreneurship Strategy.
  • Course 2: Personal and Business Growth Strategies.
  • Course 3: Protecting My Business.
  • Course 4: Finance for Creative Business.
  • Course 5: Building and Leading Teams.
  • Course 6: Raising Capital for My Business.
  • Course 7: Promoting and Pitching My Business.

Social Impact through Creative Entrepreneurship

Provide participants with an understanding of impact entrepreneurship, social innovation and factors to consider in pivoting enterprises to achieve social impact.

  • Topic 1: Introduction to ‘Impact Entrepreneurship’.
  • Topic 2: Introduction to Impact Economy – balancing profit with impact.
  • Topic 3: Understanding Social Innovation (including human-centred design).
  • Topic 4: Factors to consider in pivoting your enterprise to achieve social impact.
  • Topic 5: Impact Entrepreneurship of the 21st Century: The role of technology.
  • Topic 6: Inclusion, Sustainability and Values and Ethics.
  • Topic 7: Types of financing for Impact Enterprises and how to attract them.

Creative Economy Policy

This intermediate course provides relevant insights for policy stakeholders in relation to the creative economy.

  • Topic 1: Refresher on Introduction to Policy Making.
  • Topic 2: Understanding the Creative Economy.
  • Topic 3: The role of the creative economy in sustainable development.
  • Topic 4: Approaches to Creative Economy Policy.
  • Topic 5: Steps to consider for the development or strengthening of the creative economy.


  • Young people aged 18 – 35 years are encouraged to apply to take part in the face to face interactive workshops to be held in Zimbabwe and online for the rest of Sub-Saharan Africa.


  • Participants will receive a certificate as proof of their accomplishment after finishing the programme.
  • With the certificate, participants will be able to apply for ongoing support via coaching, incubation, mentoring and acceleration through our larger work in participating nations.

For More Information: Visit the Official Webpage of the British Council/Microsoft Creative Economy 2023. Application Deadline: November 25, 2022

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