Business and Economy

Meta celebrates Africa’s ‘Rising Stars’ in ‘Made by Africa, Loved by the World’ campaign

On May 25, Meta ( announced the third version of its pan-African ‘Made by Africa, Loved by the World’ campaign as part of the Africa Day celebrations. This year’s edition, themed “Rising Stars,” aims to magnify the voices and experiences of eight rising African stars who are establishing a global presence and transforming the way Africa is perceived on the international arena.

This year’s self-shot ‘vlog-styled’ short stories provide a window into the creators’ world and highlight how being African inspires their creativity, representing numerous creative fields ranging from music, fashion, lifestyle, to art. Along with this, Meta is conducting a dedicated community Reels challenge – #ShareYourAfrica #AfricaMade – to encourage the African Instagram community to showcase their identity, whether through dancing, music, fashion, food, or art. Meta will host a fireside discussion with a variety of significant personalities from around the continent to discuss the worldwide influence of Africa’s young and how platforms like Instagram are helping to fuel their global appeal on Africa Day.

“We’re thrilled to celebrate Africa Day this year by amplifying the stories of just some of our talented rising stars from across the continent who are shining a spotlight on African culture, music, food, dance, fashion, and so much more in their own voices,” said Kezia Anim-Addo, Director of Communications, Sub-Saharan Africa, Meta. Every day, we witness young African creatives leveraging Meta technologies such as Instagram and Facebook to share their experiences, express themselves, and bring others together in amazing and exciting ways. We’re delighted that our technology can help to spread these voices and stories, both locally and beyond.

The Rising Stars of Made by Africa, Loved by the World

The following stories are available to read on Instagram on each creator’s page as well as on the Meta Africa Facebook Page (

Henry Ohanga ( (Kenya): Octopizzo is an award-winning recording and performing artist who is utilizing his talents to encourage change in art, music, sports, and culture.

Fhatuwani Mukheli (South Africa): An globally exhibited visual artist, filmmaker, and photographer who is enthusiastic about healing people via the arts.

Gyakie ( (Ghana): A singer, songwriter, and performer known for her captivating melodies and bouncy beats. She has won numerous local and international honors for her performances in Ghana and around the world.

Enioluwa Adeoluwa (Nigeria): A fashion and lifestyle influencer that has carved a place in the fashion business, collaborated with international brands, and built a strong community of GenZ admirers throughout the world.

Njang Mengu Collins (Cameroon) ( Ko-C is a popular musician and rapper who combines a distinct fusion of Afropop and hip-hop, with his songs receiving multiple international nominations.

Qhamanande Maswana ( (South Africa): A visual artist whose portraits easily merge reality and fantasy, frequently expressing the beauty and problems of ordinary life in South Africa.

Fena Gitu ( (Kenya): A well-known female “Urban Soul” singer, composer, and producer who has collaborated with both local and international musicians. She has garnered numerous awards for her outstanding performance in the music industry and is well-known outside Kenyan boundaries.

Shanks Comics by Adesokan Emmanuel ( ) A social media comic, producer of skits, content creator, brand influencer, and media personality who believes in the power of storytelling.

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