Meta today announced its 2022 Africa Year in Review which highlights some of the company’s activities and investments in Sub-Saharan Africa in the areas of innovation, support for SMBs and Creators, and community-building work. This shows Meta’s ongoing achievements and triumphs around the area and reinforces its ongoing investment in and commitment to Africa with an infographic and brief movie.
The following are some of the major 2022 Meta Africa Year in Review highlights: Read and Download document the full review here: https://bit.ly/3CiJvZ5
Facebook Reels – To assist creators in monetizing their works, connecting with, and locating new audiences in News Feed and Groups, Facebook Reels was introduced in 20 Sub-Saharan African nations.
StaySafeOnInstagram in Ghana and Nigeria – Unveiled an education campaign aimed at enabling users to take steps to protect their accounts from phishing and hacking.
Facebook Protect – Rolled out Facebook Protect in Mauritius and South Africa, a program designed to provide increased protections for journalists, activists, and human rights defenders worldwide.
Economic Impact Trainings: Through Meta’s Economic and Social Impact Programs, including Meta Boost, SheMeansBusiness, and Meta Nonprofit Training Program, over 107,000 SMBs and Non-profits in Sub-Saharan Africa were trained.
WhatsApp’s first-ever global brand partnership Giannis Antetokounmpo, an NBA All-Star who is of Nigerian descent, launched WhatsApp’s first-ever global brand relationship, which included the short film “Naija Odyssey”
“Future Africa: Telling Stories, Building Worlds.” The six finalists of the competition to promote the use of virtual reality in African storytelling have been revealed in partnership with Africa No Filter.
#ReelAdventures was created to highlight adventure-focused groups in Kenya that use reels to express themselves and share their travel experiences.
#NoFalseNewsZone was a campaign and a series of comic books that were launched in Ghana and Francophone Africa to encourage people to question the veracity of the news.
Made in Africa, Loved by the World, our 2022 international campaign, was unveiled with the goal of highlighting eight incredible creators and innovators from all over the continent while also highlighting Africa’s continuing and growing cultural influence on the world. The campaign includes launching Africa’s first Instagram #AfricaMade Reels challenge.
No Language Left Behind. Our single AI model, which can translate over 200 languages, including 56 African languages, was unveiled under the slogan ” No Language Left Behind .”
Creators of Tomorrow A new online movement of creative content is being inspired by developing talent from throughout the world, including from Africa, according to the project Creators of Tomorrow.
2Africa Deployment Genoa Landing – a deployment to Africa The longest undersea cable system, the 2Africa system, which now connects three continents—Africa, Europe, and Asia—arrived in Genoa, Italy, along with eight regional and international partners.
AMBER Alerts in Nigeria – In collaboration with the National Agency for the Prohibition of Trafficking in Persons (NAPTIP), Nigeria developed AMBER Alerts, a service designed to assist in the recovery of kidnapped children by disseminating AMBER Alerts to the neighborhood’s Facebook and Instagram communities.
Launched ‘My Digital World’ in Cameroon – My Digital World was introduced in Cameroon. launched a digital literacy program to instruct people on how to use social media responsibly and stay safe online.
NFT Digital Collectibles expansion across Sub-Saharan Africa on Instagram -Instagram growth for NFT Digital Collectibles in Sub-Saharan Africa – allowed artists to post their digital collectibles on Instagram and provided advice on how to use their fans to make money from their work.
AR/VR Africa Metathon – Launched an AR/VR Africa Metathon across Africa in collaboration with Imisi 3D and Black Rhino VR with the goal of encouraging African XR talent to create creative solutions.
Flex Naija – Nigerian innovators were encouraged to be among the first to flex in the metaverse by the launch of “Flex Naija,” Meta’s first campaign in Africa.
Digital Literacy Trainings: ‘My Digital World,’ Meta’s flagship digital literacy program, has trained over 80,000 participants (youth, educators, and the general public) for responsible and safe use of digital platforms in over 9 countries.