Business and Economy

Jumia to run Brand Festival Campaign in Kenya to promote authentic brands

Customers are set to benefit from the Jumia  2022 edition of the Brand’s Festival, a campaign that is targeted toward promoting authentic brands at discounted prices directly from the manufacturers on the Jumia platform.

The two-week festival will be courtesy of several top brands such as Bruhm, Nivea, Jameson, Oraimo, Coca-Cola, Xiaomi, Unilever, and Diageo.

Chief Commercial Officer Jumia Kenya, Kenneth Oyolla says “Today’s consumers want quality and authentic products at competitive prices. Jumia Brand Festival will provide our consumers with a wide range of quality products from top manufacturers”, adding that the company has partnered with various international brands to make their products accessible to customers in Kenya and save up to 30% by shopping directly from the manufacturers.

Consumers will also enjoy free shipping on selected products, as well as extra 10% savings on purchases on the Jumia app if they pay with Jumia |Prime. There will also be complementary campaigns, for instance, Phones with airtime, TVs with TV subscriptions.

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