Entertainment and Events

Boomplay Launches Ad Options and Localized Exposure Solutions’ across African Markets

Boomplay (https://www.Boomplay.com), an African-focused music streaming and download platform, has formally announced the launch of its partnership product options, enabling artists, businesses, and potential advertisers to optimize toward more targeted exposure and visibility. Notably, a fast-paced society with greater technological and internet penetration demonstrates an upward race for attention. A brand’s decision to increase visibility might mean the difference between obscurity and prominence as consumers’ attention spans become shorter.

Boomplay is a useful platform with over 95 million monthly active users that can provide artists, companies, and agencies with tools and resources to increase their reach and visibility to their target audience as they enjoy their favorite music and podcasts. For brands looking for ongoing exposure and successful ad placements to raise the conversion rate of their campaigns, the advertising solutions will offer long-term exposure.

Boomplay disclosed that the partnership offerings would focus on target markets such as Nigeria, Kenya, Ghana, Tanzania, and Sub-Saharan Africa countries including francophone countries. Boomplay has partnered with numerous international and local brands from various industries to deliver effective campaigns to its audiences, including FMCG, Fintech, E-commerce, 3C, Bank, Games, Social Media apps, and Telcos.

Boomplay provides advertisers with a one-stop advertising solution, including highly effective localized impressions, artist partnerships, music promotion, interactive and performance ads, offline marketing campaigns, and integrated advertising solutions for brands, according to Boomplay Director of Business Development Sherly Luo. By encouraging Boomplay users to engage with artist material, brand assets, and campaigns and enhancing our client’s brand image with music and young, we seek to reach a wider audience with their advertisements or products.

Boomplay’s future objectives, albeit more expansive, will allow the actualization of great branding results for brand partners and marketers. Boomplay is known for its strong brand reputation and is renowned as the go-to app for everything music and entertainment for Africa’s teeming youth population. Brands can present their companies to listeners for full discovery and engagement with Boomplay advertising.

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