African Media Agency and VivaTech partner to promote business innovation and drive opportunities in Africa Tech Industry

The African Media Agency (AMA), a pan-African PR and communications firm announced a partnership with Europe’s startup and tech event, VivaTech, to promote business innovation and drive opportunities in Africa tech industry while catapulting the growth of Africa’s tech ecosystem to a global audience.

AMA has a peerless reputation within African media and public relations. Through its game-changing partnerships with globally-renowned organizations like Thomson Reuters and LexisNexis, AMA is able to deliver uniquely African stories to international audiences, demonstrating to the world that Africa is open for business.

Eloine Barry, Founder and CEO, African Media Agency: “AMA is thrilled to be a strategic partner for this year’s VivaTech event. VivaTech is uniquely placed to drive innovation and investment opportunities by bringing together all the major stakeholders across both markets. Ultimately, it will help challenge negative perceptions about Africa and remove barriers to investment. Events like VivaTech provide the perfect forum for facilitating new conversations and relationships that promote economic success all over Africa.”

VivaTech is a celebration of today’s innovations and tomorrow’s possibilities for everyone who believes in the power of technology to transform business and society. Every year, for four adrenaline-filled days, VivaTech brings together in Paris and online the greatest business leaders, startups, investors, researchers and innovators to ignite positive change in business and for society.

Julie Ranty, Chief Executive Officer, VivaTech: For its 5th edition last June, VivaTech gathered more than 140,000 visitors, including 26,000 in person and reached more than 119 million people in 149 countries, thus generating 1.7 billion views thanks to a rich collection of more than 500 exceptional innovations, 1400 exhibitors including 60% in person as well as 400 speakers from around the world.

VivaTech continues to play a pivotal role as a business accelerator linking the different stakeholders of the international tech ecosystem, for more qualitative and inclusive growth.