Boomplay teaming up with up with Sony Music Entertainment to expand reach within Africa
Boomplay is teaming up with up with Sony Music Entertainment to expand its reach within Africa. The deal will see Boomplay bring Sony’s catalogue to over 60 million people in Africa.
Boomplay says its vision is to build the largest and most reliable digital music ecosystem for artists and content creators in Africa – something that it hopes this new partnership with Sony will achieve.
“We are delighted to partner with SME and having their internationally recognised repertoire on board! This is a significant step for us in achieving our aim to develop the African music eco-system and we are excited about the opportunities that this strategic partnership will bring for African artistes and our users”. Boomplay’s Director of Content & Strategy, Phil Choi said.
“Music remains the only universal language, transcending the thoughts, boundaries, philosophies, cultures and preferences of individuals. This partnership offers our African stars a stronger opportunity to be heard on the global scene – increasing their reach and exposure,” Boomplay’s Head of Marketing for Africa, Tosin Sorinola adds.
SME’s Managing Director, Sean Watson concluded, “SME is delighted about working with Boomplay to deliver some of the greatest music in the world to African music lovers through our newly concluded partnership. We look forward to bringing Africans together on Boomplay to discover, listen to and enjoy the millions of songs our exceptional Sony Music Entertainment artists have created!”
Boomplay which already has over 60 million users with an impressive catalogue of over 10 million songs and videos, is already available in Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. It is currently available on Android, iOS and Web.
