Ecobank Group Unveils ‘A BETTER WAY – A BETTER AFRICA’ Brand Campaign at AFCON

Ecobank, the prominent financial services group in Africa, has launched its new brand campaign, ‘A BETTER WAY | A BETTER AFRICA,’ at the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 (AFCON). As an official sponsor of the tournament, Ecobank is using the unifying and exhilarating spirit of African football to showcase its commitment to the sustainable growth of the continent. The campaign emphasizes Ecobank’s mission to empower its clients and customers, enabling them to achieve their aspirations for a brighter future and ultimately a better Africa.

Jeremy Awori, the CEO of Ecobank Group, expressed, “At Ecobank, we foster growth in Africa by providing affordable, reliable, and innovative financial services to our clients and customers, while also contributing significantly to the development of the continent. ‘A BETTER WAY | A BETTER AFRICA’ embodies our unwavering dedication to Africa. Through our commitment to continuous improvement, we deliver enhanced financial services, exceptional customer experiences, and customer-centric solutions.”

This brand campaign is the result of an extensive pan-African brand survey that incorporated various perspectives and opportunities identified during the research. Jeremy Awori further stated, “Our pan-African purpose and our unified platform, along with the diversity of our workforce operating across 35 countries, position us as an enabler and partner for our clients and customers to discover and seize new opportunities.”

The campaign also highlights Ecobank’s digital network and its extensive connectivity throughout the continent, including its unified payment ecosystem. This ecosystem supports market access and business growth, capitalizing on the opportunities presented by the African Continental Free Trade Area (AfCFTA).

Get ready for an extraordinary campaign that seamlessly blends cutting-edge digital platforms with timeless traditional media. Brace yourself for a captivating television commercial, shot right here on the magnificent continent. And the excitement doesn’t stop there! After the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023, this incredible campaign will sweep across Africa, leaving a trail of awe and inspiration in its wake.