Is Your Business Message Loud and Clear? – Dr. Ivan Misner
You have a choice in how you present your business message when presenting yourself to an individual or a group. Your verbal presentation is the main means of introduction. Is your introduction effective? Is it successful? People judge both the message and the messenger in addition to the message alone.
Your physical appearance, mannerisms, listening skills, and exit strategy will all have an impact on how others interpret the message you’ve conveyed. The most crucial thing to keep in mind is to address each person as though they were a close friend.
Your underlying hope as you network with friends and colleagues and share what you do is that they will use your services and spread the word to others, who will then utilise your services and continuing spreading the word. The same guidelines apply when someone talks on your behalf when discussing your company. They will also be assessed. That implies that your actions and words provide a template for imitation.
Game of Telephone Have you ever played the classic game “telephone” as a kid? A player speaks in a hushed tone to the person seated next to them. The next person in queue is then told in a whisper the exact same thing, and so on. Before the communication reaches the final link in the chain, it is almost always distorted. The final whispered message frequently turns out to be rather humorous and bears little similarity to the original. More dramatically, the original meaning of words is frequently completely lost as they get warped or lost. The starting message’s chance of making it through the trip decreases with length and complexity.
This may be entertaining as a game. However, it’s no laughing issue in real life when it affects your business. Communication is essential in referral marketing; the effectiveness of your message depends on how it is delivered and received. You must continually verify to make sure that your original company message is being appropriately relayed by your referral partners, much like the “telephone game” you may have played as a youngster. You need to be aware of how much information your fellow networkers are actually receiving and comprehending as you attempt to expand your business network. You might occasionally need to change the manner you spread your message to ensure that it is effectively reproduced and repeated.
The core of each message must cross the finish line, regardless of the messenger’s (referral partner’s) method of delivery or their motivation for running the race.
Remember, when you introduce yourself to someone in a networking setting or when giving a presentation, your message is the description you offer of your company and your target market. It usually only lasts a sentence or two and takes 10 to 30 seconds to say. Your message won’t likely stick in the listener’s mind if it is overly complicated, lacks passion, or goes over their heads. It cannot be repeated if it is not memorable. Are you communicating “loud and clear”?
