Jumia Launches Buy Now, Pay Later with Easybuy and CredPal
Jumia, Africa’s leading e-commerce platform (NYSE:JMIA), has announced two new partnerships in Nigeria to offer Buy Now, Pay Later (BNPL) options. The partnerships with Newedge (Easybuy), an innovative finance company, and CredPal, a leading Nigerian fintech company, will enhance Nigerian consumers’ access to Jumia’s marketplace. This will enable them to make purchases and spread their payments over a specific period, eliminating the need for immediate payment. Additionally, these partnerships will contribute to the promotion of cashless payments within the Jumia ecosystem.
Sunil Natraj, CEO of Jumia Nigeria, expressed his enthusiasm about the inclusion of Easybuy and CredPal as payment options for Jumia customers in Nigeria. The introduction of BNPL options is a remarkable and innovative approach to drive the adoption and accessibility of e-commerce, while empowering customers with increased purchasing power. These partnerships perfectly align with Jumia’s mission to make e-commerce more accessible and inclusive for all consumers. The company remains dedicated to offering Nigerians a wider range of payment options and promoting financial inclusion within the e-commerce industry.
By establishing these partnerships, Jumia aims to tap into the significant and rapidly growing consumer demand in Africa. This will not only drive the adoption and acceptance of e-commerce but also contribute to the company’s continued growth and path to profitability.
