Microsoft Announces Bing Ads Keyword Planner

Microsoft announced on Wednesday the release of the new Bing Ads Keyword Planner, described as “a one-stop shop” for building new campaigns and improving existing ones.

The tool is accessible in the advertiser’s Bing Ads account by simply clicking Keyword Planner in the menu.

Keyword Planner helps advertisers find new ideas for targeting and filtering as well as find a profitable bid and budget.

“You can get new keyword and ad group suggestions based on terms that are relevant to your product or service, or through multiplying lists of keywords,” explains Bing’s Jessica Cui. “Historical statistics such as search volume trends and marketplace competition intensity are provided to help you decide which keywords to use for your campaign. The relevant keywords with good traffic but relatively medium or low competition should be good candidates for your campaign with a return on investment goal. You may also be interested in finding more specific long-tail keywords which don’t have much search volume, but are more likely to drive conversions.”

“You can refine your keyword suggestions by location and network targeting, filter by historical statistics, keywords to include or exclude,” Cui adds. “You can also see your search volume breakdown by device or location in your targeted locations or down to state, DMA or city level in a visual graph to understand the expected contribution from individual devices or locations. If you already have a list of keywords, you can enter them manually or upload them as a CSV file to get an idea of how popular those keywords have been, or group them into ad groups.”

Read the announcement for more on comparing bids/budgets and creating new campaigns/adding to existing ones.

The Bing Ads Keyword Planner is available starting today.