Pinterest and Entravision enters into international sales partnership
Pinterest, the visual inspiration platform, and Entravision, a multinational provider of advertising solutions, media, and technology with clients in more than 40 countries, have partnered for worldwide sales.
Entravision will provide outreach and campaign management to advertisers through this partnership in a number of regions, including Southeast Asia, Latin America, Africa, Europe, and the Middle East, where Pinterest is not currently serving ads. This will allow these advertisers to reach audiences where ads are served in Europe and the U.S.
Hundreds of millions of individuals use Pinterest every month to find goods and services for their new home, new clothing, new beauty routine, and much more. There is a natural alignment between consumers looking for brands to inspire their next purchase and advertisers who want to be found during these planning times. On Pinterest, advertisers can connect with the customers they care about and influence their decision-making process by leading users from discovery to action.
We offer the best ad solutions for our advertisers at every stage of the sales funnel, from awareness to consideration to conversion. “We are excited to work with Entravision to extend our advertisements offering to additional companies around the world,” said Bill Watkins, Chief Revenue Officer at Pinterest. “We are driving more clicks, conversions, and greater performance for our advertisers than ever.
“We are thrilled and eagerly anticipate Entravision and Pinterest working together to increase value, engagement, and growth for marketers on Pinterest. According to Michael Christenson, CEO of Entravision, “Our solutions serve more than 8,000 brands each month and will allow advertisers to fully access Pinterest’s global audience.”