TuneCore Launches Distribution to Social Platforms to Accelerate Music Discovery for Independent Artists
Leading
independent DIY digital music distributor TuneCore, owned by global
digital music company Believe, introduces distribution to Social
Platforms, a first of its kind, new distribution service, whereby music
can be uploaded to social media networks as a pre-step to releasing
music to streaming and download platforms. The service was created as a
one-stop solution to facilitate discovery and virality for independent
artists while monetizing their music right away. The announcement was
made today by Andreea Gleeson, Chief Executive Officer, TuneCore.
Said Gleeson, “In the past few years, social media platforms like
YouTube, TikTok, Instagram and Facebook have become the first stage for
music discovery, providing a new way for music creators to start
building audiences and accelerate discovery and virality. With the
launch of distribution to Social Platforms, TuneCore is offering a
one-stop solution for artists to release and monetize their music on key
social media platforms with no-upfront fee to provide an easily
accessible launchpad for creators.”
With the Social Platforms service, creators are now able to distribute
their music directly into the music libraries of social media networks
including TikTok, YouTube, Facebook, Instagram, and Reels. There is no
upfront fee for this new service. TuneCore will participate in a small
share of revenues generated by the tracks on the platforms.
When an artist posts a video of a new song directly on their social
channels, they may get views and followers, but their music is not
easily accessible for other creators to use in their posts and the
artist does not generate revenue. Through Social Platforms, music
creators can now make their songs available in the music libraries of
key social media platforms easily in one step, increasing virality
opportunities for their music and monetizing their art immediately.
Discovery algorithms of social media platforms have helped indie artists breakthrough to large audiences in different ways.
TuneCore artist Charlotte Sands is a prime example of how virality
breeds success. In November of 2020, Sands posted a demo of her song
“Dress.” Just a few hours after posting, the TikTok video had gone
viral. The comments section was filled with requests for her to release
the song – fans wanted to hear the entire song, not just the snippet she
posted.
Sands released the song a few days later, and “Dress” was featured on
multiple coveted Spotify playlists including New Music Fridays, Teen
Beats, New in Pop, Fresh Finds Pop, and she was the cover artist for
that week’s Fresh Finds playlist. Currently Sands has over 1million
monthly listeners on Spotify, with “Dress” clocking in at 11 million
streams, and the original video on TikTok at 1.3 million plays. She’s
signed to TuneCore’s parent company Believe and released a new EP
earlier this fall. The rest of this year has her touring the country as
the opening act for Yungblud. All of this happened in less than one year
and all because she posted a demo on TikTok.
Gleeson continued, “With social media, there are no gatekeepers, the
fans decide what they like and what goes viral. As fan behavior and
music discovery changes, artists need to pivot as well. TuneCore is not
only enabling indie artists to connect with fans, and viral moments,
we’re helping them to monetize those interactions.”
Distribution to Social Platforms becomes the pre-step to a wider release
plan. If the music is good, fans will find it and crowdsource its
popularity. With TuneCore Social Platforms, creators are able to test an
unlimited number of songs for no upfront fee. As songs gain traction,
creators can, with just a few clicks, distribute their music through
TuneCore, where standard fees apply, to over 150 stores and streaming
platforms worldwide.
About TuneCore
TuneCore is the global platform for independent musicians to build
audiences and careers – with technology and services across
distribution, publishing administration and a range of promotional
services. TuneCore Music Distribution services help artists, labels and
managers sell their music through Spotify, Apple Music, Amazon Music,
Deezer, TikTok, Tencent and more than 150 download and streaming stores
worldwide, while retaining 100 percent of their sales revenue and rights
for a low annual flat fee. TuneCore Music Publishing Administration
assists songwriters by administering their compositions through
licensing, registration, worldwide royalty collections, and placement
opportunities in film, TV, commercials, video games and more. The
TuneCore Artist Services portal offers a suite of tools and services
that enable artists to promote their craft, connect with fans, and get
their music heard. TuneCore, part of Believe, is headquartered in
Brooklyn, NY, with offices in Los Angeles, Nashville, Atlanta, and
Austin, and operates globally through local teams based in the UK,
Germany, France, Belgium, Italy, Russia, Brazil, Mexico, Nigeria, South
Africa, India, Japan and Singapore across 5 continents.
www.tunecore.com
About Believe
Believe is one of the world’s leading digital music companies. Believe’s
mission is to develop independent artists and labels in the digital
world by providing them the solutions they need to grow their audience
at each stage of their career and development. Believe’s passionate team
of digital music experts around the world leverages the Group’s global
technology platform to advise artists and labels, distribute and promote
their music. Its 1,401 employees in more than 50 countries aim to
support independent artists and labels with a unique digital expertise,
respect, fairness and transparency. Believe offers its various solutions
through a portfolio of brands including TuneCore, Nuclear Blast, Naïve,
Groove Attack and AllPoints.
Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV.PA, ISIN: FR0014003FE9).
www.believe.com
