Afrosport To Broadcast 35 NBA Games On Free-To-Air Television In Sub-Saharan Africa
Each season, Afrosport will broadcast more than 35 NBA games on free-to-air television in Sub-Saharan Africa; on December 10, the Miami Heat will host the San Antonio Spurs in Afrosport TV’s first live broadcast.
Afrosport TV and its free-to-air partner channels will broadcast more than 35 live and delayed NBA games each season, including weekend games in primetime as part of “NBA Saturdays presented by NBA2K23,” on behalf of NBA Africa and Afrosport, a broadcast group that distributes free-to-air premium live sports content across 40 countries in sub-Saharan Africa. The games will be broadcast in English, French, Portuguese, and Swahili.
The three-time NBA champion Miami Heat will take on the five-time NBA champion San Antonio Spurs on December 10 at 11:00 p.m. WAT in the inaugural live broadcast of this partnership on Afrosport TV. The weekly magazine show “NBA Action” as well as a game on Christmas Day, the NBA Playoffs, the Conference Finals, and the Finals will all be covered.
According to NBA Africa Senior Director, Global Media Partnerships, Kornelia Semmelink, “The impact Africa is having on the NBA is evident every time you watch a game, and it is a source of immense pride for African fans,” said Afrosport Co-Founder Andy Howes. “This is why the NBA’s approach – its commitment and investment in Africa – is so exciting. We share the NBA’s vision to reach as wide audience as possible. Afrosport’s premise is to shine a light on the contribution that Africa’s sons and daughters have made to sport throughout the world, whilst seeking to inspire the next generation of athletes by allowing them to engage with their heroes and heroines. Afrosport is passionate to play its part and applauds the NBA for going beyond rhetoric by showing that African fans matter too.”
“Working with Afrosport reflects our commitment to making basketball and the NBA more accessible to fans in Africa on the devices and platforms they use most,” “Thanks to this collaboration, we will reach more fans across the continent with NBA games and programming, and we look forward to continuing to expand our African reach in the seasons to come” he added.
45 weekend games will air in primetime in Africa during the regular season as part of “NBA Saturdays and NBA Sundays Presented by NBA 2K23” in the 2022–23 NBA season, which began on October 18.
