Global Markets

AppsFlyer Brings New Measurement and Analytics Support for ChatGPT Plugins

The debut of AppsFlyer’s new measurement and Data Clean Room support for ChatGPT plugins has been announced. Now that ChatGPT plugins are available across all platforms, including mobile apps, CTV, and the web, brands and marketers can track customer journeys and performance across all sponsored, social, and organic traffic sources, including Meta, Google, and Apple.

OpenAI introduced ChatGPT plugins in March 2023, enabling ChatGPT users to communicate with other services through the ChatGPT user interface. Users of ChatGPT can query services like Expedia, FiscalNote, Instacart, KAYAK, Klarna, and Shopify using the plugins to obtain timely, useful information from various data sources without leaving OpenAI’s site.

The use of ChatGPT plugins has expanded the range of consumer interactions and business possibilities. However, analytics and measurement are currently not possible with available technologies without cookies and device IDs. This issue is resolved by AppsFlyer’s privacy-preserving measurement and analytics support for ChatGPT, which offers brands and marketers analytics and useful insights into the interactions of their customers, the effectiveness of their plugins, and their marketing activity across all conventional digital platforms and traffic sources.

In addition to interactions on web and mobile apps, ChatGPT plugins provide companies and consumers a novel opportunity to communicate, according to Oren Kaniel, CEO and Co-Founder of AppsFlyer. “As an industry, we have the chance to responsibly design this new environment by optimizing customer value, experience, and privacy. The established order and basic building elements like cookies and device identifiers are not applicable in this new universe. I am excited to be a part of this revolution since it is completely in line with our mission for a better and safer online experience. This is true not only because we have been developing privacy-preserving technology for a cookieless environment for the last ten years.

E-commerce, retail, and travel firms, which rely on an omnichannel perspective of their marketing efforts specifically, can now better evaluate their activity as they interact with high-intent audiences throughout the user journey thanks to the ChatGPT plugin support. AppsFlyer protects user data privacy with the Privacy Cloud Data Clean Room while enabling service providers’ plugins to track ChatGPT traffic.

For ChatGPT’s current plugins and other forward-thinking businesses interested in investigating, architecting, and inventing this new environment, AppsFlyer ChatGPT assistance is available.

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