SMEs and Ventures

 Grey rebrands and repositions to boost global expansion

Grey, a fintech company founded by two Nigerians to make it easier for Africans to transfer and receive money abroad, has totally revamped with a new website and logo.

The US-based firm is presently putting itself in position for a more broad and significant role in the global financial scene after building a strong presence in East Africa for more than a year.

In recent months, the business has also forged significant alliances in the B2B and B2C domains throughout the African continent, enhancing its standing as a dependable and trustworthy provider of cross-border payment services. On Monday, November 27, 2023, the corporation revealed its new appearance on social media.

The rebranding effort comes just after Grey celebrated reaching a significant milestone of 500,000 users. According to the company, its quick development and growing user base are what prompted this daring rebranding initiative, which represents success and highlights its commitment to staying at the forefront of global financial innovation. Furthermore, trademark disputes with another corporation prevented the prior logo from being used in certain foreign regions.

“Our bold move toward promoting a more linked world is our strategic rebranding. Our commitment to innovation and quality is reflected in this evolution as we broaden our global presence. We are enthusiastic about the constructive contribution we can make to the fintech sector and anticipate offering our clients even more value. Fionah Umulisa, Regional Director for East Africa at Grey, stated.

When using these platforms, Grey believes users should anticipate a more creative and integrated user experience. “The team at Grey is dedicated to delivering innovative and safe cross-border payment solutions, promoting worldwide connectivity, and making a positive impact on the fintech industry’s dynamic landscape as it embarks on this thrilling new chapter.” According to a company statement.

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