LG Nigeria is back with a new campaign “Life’s Good When You Get More Care”
LG Nigeria (LG Electronics (LG) has recently introduced a new series of short videos as part of its “Life’s Good” campaign, named Get More Care. This campaign follows the success of previous themes “Get More Love” and “Get More Magic” and aims to showcase how LG products facilitate small acts of love and care within families, leading to genuine “Life’s Good” moments during unforgettable experiences.
In these videos, LG Nigeria will highlight the often overlooked moments of affection that occur within households, while also emphasizing how its products enhance daily life through innovative technology that seamlessly integrates into customers’ routines. Whether it’s fulfilling their football dreams vicariously or enjoying their favorite teams in stunning 4K clarity, LG Nigeria products play a significant role in enriching these experiences.
A key feature of this campaign is the immersive family viewing experience offered by LG’s cutting-edge OLED screens, such as the LG Nigeria Signature OLED M3 4K Smart TV. These screens provide access to new worlds with unparalleled picture quality, vibrant colors, and the advanced sound technology of the α9 AI Processor 4K Gen6. By transforming ordinary viewing into a captivating experience, LG OLED screens bring families closer together in moments of shared entertainment.
LG Nigeria “Life’s Good When You Get More Care” Showcase
Furthermore, the campaign will showcase the convenience of LG’s WebOS, a smart platform that grants users seamless access to a wide range of entertainment options and smart home features. From discovering the perfect movie for family movie night to exploring a diverse selection of content through streaming services like Netflix, Prime Video, Disney+, YouTube, and Apple TV+, LG’s WebOS ensures that entertainment is easily accessible. With additional features like personalized sports updates and tailored content recommendations, LG Nigeria makes family time enjoyable and hassle-free.
The innovative InstaView knock-knock feature is a highlight of the campaign, designed to uncover hidden signs of love. This feature, found on LG Nigeria‘s newest refrigerators, enables users to peek inside with a simple knock, adding an interactive and enjoyable element to meal preparation. Families can easily choose what to cook without having to open the fridge door.
Elena Yiallouris, Corporate & PR Marketing Specialist at LG Electronics South Africa, expressed enthusiasm about the launch of the ‘Get More Care’ brand campaign. Through heartwarming short films, the campaign aims to showcase how LG products elevate everyday moments, making them more special and meaningful. LG believes that technology should enhance care among individuals, and this campaign perfectly embodies LG’s ‘Life’s Good’ vision.
LG Nigeria’s dedication to innovation centered around people and user-friendly design is evident in this campaign, illustrating how the company’s products contribute to a more connected and caring lifestyle. By highlighting the practical advantages and emotional significance of LG’s technology, ‘Get More Care’ seeks to resonate with families throughout the region.
The four-part video campaign ‘Get More Care’, set to launch in July, features heartwarming and entertaining stories within the household. It seamlessly aligns with LG’s brand direction and visual identity, while reinforcing the brand’s core values of ‘Uncompromised Customer Experience’, ‘Human-centered Innovation’, and ‘Warmth to Power a Smile’. For more information about LG Nigeria‘s campaign, please visit: https://apo-opa.co/3W3dRHK.
