Business and Economy

Media Intelligence agency Marks Six years of Operation in Nigeria

P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency, celebrates its sixth year of effective operation with qualitative offerings for its numerous clients, as it rebrands with a new business logo, website, and office to deepen penetration.

The leading company has in the past six years engendered the needed growth for its clients, and the rebranding is part of efforts aimed at sustaining its leading position in the sector, having worked with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.

The logo with new colours depicts the innovation and creativity of the
brand, as also shown on its new website with the agency service rate, to
enable brands and agencies to make faster decisions in budgeting.

As the only AMEC Member
<> in Nigeria, P+
has strong partnerships with the Nigerian Institute of Public Relations
(NIPR) and Reelforge Media Monitoring, the biggest media monitoring agency in the East African region, covering more than five countries.

Speaking on the company’s new development, the Chief Insights Officer, Philip Odiakose , said P+ is stron positioned to effectively deliver on its offerings, with state-of-the-art structure, process and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.

 “Our Measurement and Evaluation report is in-depth, robust, and flexible
to accommodate valid metrics that brands desire to see reflected in their
customized reports, and also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analyzing media exposure,” Odiakose affirmed.

He said the new office would serve as a hub in the country and the West
Africa sub-region, where the company will provide media monitoring,
measurement, evaluation, and performance audit services for brands, media agencies, government  agencies and NGOs.

Also as part of its efficient services, the measurement and evaluation
company introduced “Get-Reports ,” a novel product that allows the purchase of PR performance audit reports in key sectors.

The “Get-Reports” product spans across different industries which includes
the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.

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