MultiChoice launches ‘Step Up’ campaign for DStv, GOtv Subscribers
MultiChoice Nigeria has launched a new campaign to give all active and disconnected DStv Compact, Family and Access customers the opportunity to pay for an upgrade package and get a boost to view programming on an even higher package within 48 hours.
Dubbed ‘Step Up’, MultiChoice Nigeria Chief Customer Officer, Martin Mabutho, said the offer reiterates the firm’s commitment to give more value for money to loyal customers. The campaign will run for three months and customers will be able to enjoy content on a higher package than what they paid for while encouraging them to remain active to enjoy quality entertainment lined up for the year.
The offer which will start on January 15 will allow DStv customers on the Access package to pay N4, 000 for Family package and get a boost to view programmes on the Compact package, while customers on the Family package can pay N6,800 for Compact package and view Compact Plus package programmes. Compact customers can also pay N10,650 for Compact Plus package and in turn get Premium package programmes.
Customers on GOtvPlus, Value and Lite will also get upgraded to GOtv Max when they pay a reduced fee of N2, 500, while GOtv ‘tops up’ with N700. Additionally, active and disconnected GOtv Max customers can also take advantage of this limited time offer to renew their subscription for N2, 500.
“We are pleased to launch this first-of-its-kind offer that will give our customers the opportunity to experience the exciting programming available across higher packages at the price of a lower package. With this offer, we are giving a boost and topping up on what our customers pay for to enjoy more on our DStv and GOtv platforms. It’s our desire to make great content more accessible and we encourage our customers to take advantage of this special offer.” Mabutho said.
He noted that the new offer will enable more Nigerians to stay connected and keep up to date with the latest news, sports, local content and general entertainment this first quarter.
