Nike, Samsumg, Tecno, Dangote, Glo make list of Africa’s most admired brands in Brand Africa

Brand Africa, in collaboration with the Johannesburg Stock Exchange (JSE), has compiled the top-100 best brands in Africa in their 6th annual Brand Africa 100 feature – with Africa’s best brands: Nike, Samsung, Dangote, TECNO making the top 10.

The ranking which was based on a survey conducted in over 23 African countries representing Africa’s economic regions and using consumers aged 18 and above, had Nigeria dominating the list of African brands by 11 per cent followed by South Africa and Kenya accounting for 4 per cent each.

A casual look at the top 10 most admired brands shows that the electronics and computers category has the highest number of entries with Samsung, Apple and the highest jumper of them, Tecno leading the pack.

Truth be told, we interact with brands everyday of our lives. Everywhere we go, it’s hard not to notice the ads and billboards around us, each subconsciously guiding us on who we are, what to do, what to wear and what to consume.

Brands go beyond logos, and billboards or names, it extends to the strong communication that captures and aligns with consumer’s values and embodies their emotions by best reflecting their lifestyles.

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