Purple Real Estate Income Plc (“PREIP” or “Purple”), Nigeria’s ground-breaking real estate investment platform, announced today that the group has entered into a number of agreements with renowned retailers and companies, including Tommy Hilfiger, Levis’, and Aldo, to become new tenants and partners at PurpleLekki, a new 38 square meter development responding to the growing demand for all-inclusive living and domestic retail.
Brands like Tommy Hilfiger, Levi’s, and Aldo are becoming more widely available as a result of urbanization and consumer demand for greater variety in Nigeria’s domestic retail market. Nigeria’s increasingly sophisticated consumers are looking for Purple’s world-class shopping, entertainment, and leisure offerings.
According to the CEO, Laide Agboola, “PurpleLekki, scheduled to open in 2023 is a premier property in an attractive location offering a unique combination of lifestyle, entertainment and retail propositions. These commitments from high profile tenants demonstrate our on-going ability to attract top brands who see the potential in Nigeria’s retail market and Purple’s positioning within it”,
In the same manner, Seyi Sowale who is an Executive Director with the company said, “Since 2016, Purple’s has led a progressive strategy to expand, upgrade and refine its portfolio of commercial and residential properties in major business areas, consolidating its leadership position in lifestyle centric mixed use developments. The level of investor and retailer interest in the proposition at PurpleLekki is a strong endorsement of that model and we can’t wait to open our doors”, said
By the end of 2022, there will be 26 additional tenants, including companies offering optometry, healthcare, pharmaceuticals, beauty, and relaxation services like Medplus, Soteria Eye Clinic, Pharmacare, Salon De Parfum, and others. Retailers join anchored tenants Genesis Cinemas and The Ventures Park to contribute to the high-quality living, shopping, entertainment, hospitality, and co-working spaces that create new jobs and collaboration among tech-empowered communities, further elevating Lekki as a desirable location for work, living, and thriving.
The property will also debut Citadines, a collection of brand-new serviced apartment options, bringing a dedication to customer service typically found in luxury hotel settings to the convenience of residents living at home. PurpleLekki’s homes are all sold out, and the retail spaces are 98% leased, which speaks to our popularity. The Ascott Limited, one of the top owners and operators of serviced apartments worldwide, will implement this innovative lifestyle management service in cooperation with us in order to provide occupiers with the very best.