Business Insights

Six tips for building a website that really works and boosts your business

In the modern digitally connected world, consumers expect businesses to be easily searchable online for product information, location, and operating hours. Recent global research conducted by GoDaddy revealed that 90% of small businesses consider digitalization to be very important or quite important. With the vast opportunity to reach local and global audiences, many businesses are likely exploring ways to enhance their online presence this year.

GoDaddy offers six tips to assist in creating a website that boosts online visibility and serves as a professional digital hub for your business.

  • Firstly, it is crucial to define the purpose of your website and how you want viewers to interact with it. Clearly stating what your business offers on the homepage is recommended. For instance, a restaurant owner may showcase their location and menu, while retailers can focus on displaying their products. Businesses offering experiences may opt for videos and content to generate excitement and encourage bookings or inquiries.
  • Another important aspect is telling your story creatively. Highlighting what makes your business unique, such as the story behind your brand, can help establish deeper connections with potential customers. Utilizing videos, images, and blog content can provide insight into your brand personality and the story behind your business, ultimately setting you apart from competitors and fostering business growth.
  • Ensure clarity in your call-to-action. A website can generate leads by having a clear call-to-action. The specific call-to-action may vary depending on the product or service offered by your business. What actions would you like prospective and current customers to take on your website? Whether it’s purchasing a product, learning more about your business through your blog, finding your location on a map, or understanding how your business can help solve their problems, it is crucial to prominently display your call-to-action on your website and encourage customers to take the next step.
  • Begin with a simple approach that allows for future growth. While it may be tempting to incorporate numerous website features and functions, it is important to focus on what is truly necessary to get started. A simple website is not only easy to build but also cost-effective. It provides customers with a user-friendly experience and enables them to find the information they are seeking. Starting with simplicity also allows you to allocate time for updating your website with fresh, high-quality content, ensuring fast loading speeds, and optimizing it for mobile devices.
  • Direct your attention towards your target audience. Clearly identify your target audience and strive to deliver an exceptional online experience tailored to their needs. Various aspects of your target audience, such as age, interests, communication preferences, and content consumption habits, can influence the design, functionality, and content of your website. By understanding your target audience, you can create a website that resonates with them and effectively communicates how your products or services address their problems or align with their lifestyle.
  • Selecting the appropriate website tools and hosting provider is crucial when it comes to building your website. Fortunately, there are now technological tools available that simplify the process of website creation and maintenance, even for those without a technical background. For instance, GoDaddy Website Builder ( offers a range of templates, images, text features, and other resources to assist you in effortlessly constructing a professional website for your business.

Additionally, you have the option to have your website hosted by the same provider where you registered your domain, ensuring a more seamless and integrated experience. Establishing an online presence for your business can greatly contribute to its growth and enable you to maintain strong connections with your customers for years to come. There is no better time than now to embark on this journey.

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