Sparkle MFB is Headline Sponsor of HERtitude 2024: To Give Away N2m in Prizes

Zikoko, the leading platform for shareable content from Africa, is thrilled to announce Sparkle as the headline sponsor for HERtitude 2024, its third annual women-only festival. The event aims to bring together women from various backgrounds to connect and enjoy themselves in a safe and judgment-free environment. Taking place on Saturday, April 20, 2024, in Lagos, this year’s festival represents a significant step in celebrating women’s accomplishments and providing a space for self-expression and joy.

Sparkle, a groundbreaking digital bank in Nigeria, offers innovative financial services and lifestyle support to Nigerians, perfectly aligning with HERtitude’s mission to empower and uplift women. At HERtitude 2024, Sparkle will be awarding cash prizes and exclusive gifts totaling N2 million to festival attendees who excel in the specially curated fun activities designed for guests with funded Sparkle accounts. Additionally, a live raffle draw will see four lucky sparklers winning 800,000 naira each.

Uzoma Dozie, Chief Sparkler at Sparkle, expressed his enthusiasm for the collaboration: “Sparkle Loves Women! We are thrilled to be the headline sponsor for HERtitude ’24. This partnership is more than just an event; it’s an opportunity for us to showcase our love and unwavering support for women. Women are the driving force behind our society, crucial to our collective success and progress. Without their contributions, talents, and leadership, our nation cannot thrive. Let’s come together to celebrate their resilience, achievements, and brilliance at HERtitude ’24.”

Wimbart, an independent PR agency, will provide support for Sparkle’s PR and communications efforts. Their dedication to amplifying women’s voices and empowering them in business perfectly complements HERtitude’s objectives.

Wimbart is thrilled to once again partner with long-standing collaborators, Big Cabal Media and Sparkle, for the highly anticipated HERtitude festival. This event is dedicated to promoting women’s empowerment and recognizing their accomplishments, with the invaluable support of PR & communications from Wimbart. Our commitment to championing women in business is unwavering,” stated Jessica Hope, CEO of Wimbart.

Joining in the excitement, Ruth Zakari, Zikoko’s Editor-in-Chief, expressed, “HERtitude is a movement that celebrates the strength, resilience, and beauty of women. With Sparkle as our headline sponsor, we are not only enhancing the festival experience but also empowering women to take control of their financial futures. Together, we are creating an inclusive environment where women can flourish and embrace their uniqueness.”

Sparkle has curated an impressive lineup of activities and prizes for HERtitude attendees, including an exciting live raffle draw with a chance to win up to 800,000 naira, a thrilling scavenger hunt with N10,000 prizes for each winner, discounted neck massages, as well as additional cash prizes and exclusive goody bags in the Sparkle dance off and Sparkle Awards for the ‘Most Fashionable’ guest.

To enjoy these benefits, attendees are encouraged to download the Sparkle app and pre-fund their accounts or arrive at the festival with a funded Sparkle account. Tickets can be purchased here, and for more information, please visit the Zikoko website or follow us on Instagram and Twitter.

HERtitude is the ultimate destination and gathering for remarkable women. It provides an opportunity for women in Nigeria and across Africa to connect with like-minded individuals, unwind, and celebrate their strengths. This event is a true celebration of womanhood, uniting thousands for a day filled with empowerment, entertainment, and community-building. Get ready to shine at HERtitude ’24 with Sparkle.