The Top 10 Online News Platforms in Nigeria Generated 250m Impressions in Q3 of 2023
The top online news news platforms in Nigeria for news and current affairs saw a total of 250.6 million visits between August and September 2023, according to the most recent Squirrel Media Technologies study on the Digital News Ranking for Q3, 2023.
Vanguard Online, Punch Online, Legit, Daily Post, The Guardian Online, Premium Times, The Nation Online, Sahara Reporters, and Tribune Online are some of the news outlets.
The Quarterly Report, which was introduced in March of this year, aims to give media relations specialists access to materials that provide more in-depth analysis of the effectiveness of Nigeria’s digital news platforms.
The most recent rating comprised publications in the most popular news categories, such as News and Current Affairs, Business and Finance, Technology and Startups, and Entertainment and Lifestyle. It was based on the overall quarterly traffic volume of hundreds of digital news organizations.
According to the most recent reports, the most popular platforms in Q3 were Opera News App, Vanguard Online, Punch Online, Legit, and Daily Post.
Top of the list with 45.2 million views overall is Opera News. Vanguard Online became the second most visited platform in Nigeria during the period under review with a 5% rise in traffic volume from 38.2 million in Q2 to 40.2 million in Q3.
Top of the list with 45.2 million views overall is Opera News. Vanguard Online became the second most visited platform in Nigeria during the period under review with a 5% rise in traffic volume from 38.2 million in Q2 to 40.2 million in Q3.
The Millionaire’s Club is an association of online news sites with a minimum of one million visitors every quarter, which New Telegraph has joined. Traffic on the site increased from 908,674 in Q2’23 to 1.2 million, a 28% increase.
Additionally, any news websites receiving fewer than 50,000 visitors monthly were disqualified from the Q3 ranking. Merely ten outlets with a traffic volume exceeding 50,000 were featured in the online Business News Ranking study; among them were Business Insider Africa, Nairametrics, and BusinessDay, which collectively generated traffic volumes exceeding one million every quarter.
In Q3, 25.5 million total impressions from all 10 platforms were reported, which is an increase from 14.7 million impressions across 16 platforms in Q2. Of the entire traffic share generated by this area, 88.55% was accounted for by BusinessDay, Nairametrics, and Business Insider Africa. With over 500 thousand impressions of traffic, Brandspur is still growing incredibly.
Additional outlets that have significant traffic volumes are MSME Africa, Business Post, and iBrandTV. With a total visit volume of 2.5 million, up 13% from the 2.1 million traffic volume in Q2, TechCabal maintained its position in the Tech News Category.
Three companies only produced more than a million impressions in a quarter: TechCabal, Technext, and GadgetStripe. Building on its success in Q2, Technext became a billionaire after seeing an 82% increase in traffic volume to 1.8 million in Q3 from 977K in Q2’23.
Only seven platforms that are deserving of recognition in the entertainment and lifestyle area were taken into account for the ranking. In this category, Linda Ikeji’s Blog continues to be the most popular, generating almost 65% of all visitors in the sector.
James Ezechukwu, co-founder of SuirrelPR, commented on the research, saying that it shows the increasing power of the major players and the great potential for advertisers utilizing these digital news platforms to reach their target audience.
“We’re still dedicated to offering performance-based data so that our partners can choose wisely where to place their ads in the media. This analysis demonstrates how readership is impacted by events and how certain platforms use creative content marketing to maintain their lead in each category, according to Ezechukwu. Here is where you can read and download the report.
