Beyonce has launched a viral dance challenge inspired by her new cover song Before I Let Go.
Beyonce launched the #BeforeILetGoChallenge on her Instagram Stories on Monday by promoting the hashtag with a bee and heart emoji. The singer, who rarely uses that Instagram function, also shared dozens of video submissions from dancing fans showing off their moves.
“Y’all!!!!!!!!!!!!! @beyonce just posted my #beforeiletgochallenge to her Instagram!!!!!!!!!!!!!!! Sorry I’m dying…. ,” user @Kiara_Imani tweeted Monday.
Beyonce dropped the Homecoming album on all streaming services – including Spotify and Apple Music – on Wednesday, a rare move for the singer who usually shares her new music exclusively on husband JAY-Z’s TIDAL service.
She is now following suit with some of her other work – bosses at Spotify and Apple Music announced on Tuesday that her 2016 album Lemonade is now available on their platforms, three years after its release.
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