SMEs and Ventures

Businesses in Africa can now use Google’s Gemini AI-powered chat-like tool for Search Ads.

After its initial announcement in January, Google’s Gemini AI-powered chat-like tool for Search Ads is now available for businesses across Africa. This fully operational tool is designed to enhance online visibility for businesses not only in Africa but also worldwide.

In regions like Sub-Saharan Africa, where internet usage is rapidly increasing, the ability to effectively reach customers through online advertising is crucial for business growth. Google’s conversational experience simplifies ad creation, allowing businesses of all sizes to easily create campaigns that resonate with local audiences.

According to Shashi Thakur, VP & GM of Search Ads & Ads on Google Experiences, “Creating effective ads can be time-consuming, especially for small businesses. Our new conversational experience leverages the power of Google AI to help businesses of all sizes create successful Search campaigns with remarkable ease.”

Google reports that businesses utilizing the conversational experience in Google Ads have seen tangible benefits. They are 42% more likely to publish Search campaigns with ‘Good’ or ‘Excellent’ Ad Strength, resulting in higher conversions.

This development is part of Google’s broader initiative to empower small businesses in Africa and globally by facilitating the creation of impactful Search ads. By automatically generating headlines and descriptions based on existing website content, Google’s AI enables ads to dynamically respond to relevant searches. This adaptive approach ensures that small businesses can effectively capture the attention of potential customers and improve their visibility in search results.

The conversational AI experience for Google Search Ads is currently available globally for English-speaking advertisers, with plans to expand support to other languages in the near future.

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