Manufacturing and Energy

Fiat vehicles are making a come back to Africa with the Fiat Strada Pickups

The Fiat Strada, which dominated the Brazilian car market in terms of sales in 2023, is making a foray into Sub-Saharan Africa with the goal of raising the bar for safety, technology, and design in the small pickup truck segment.

The development of the automotive industry is genuinely fueled by the Fiat Strada. By September 2023, more than 85,000 Fiat Stradas had been sold in Brazil. Since its second-generation premiere in 2020, the car has sold an astounding 410,000 units. The Fiat Strada will begin to dominate the Sub-Saharan African market in November 2023.

This small pickup, which has been built in Betim, Minas Gerais, Brazil, for around 2.1 million units, is the product of 25 years of experience and was developed and manufactured at the Stellantis company. It underwent an extremely drastic makeover in 2020, adding new features and strengthening it. Awarded Pick-up of the Year by Autoesporte in 2020, the Strada went on to win about 20 more accolades in the same year.

This car, whose design was inspired by the Fiat Toro, an award-winning car, distinguishes out for its incredible modernism and daring. It is recognized as a masterpiece of Italian ingenuity and elegance because to its recognizable LED headlights, which emit 20% more light than those of its competitors, as well as its sturdy and elegant design. Still, there’s more to its appeal.

Still, there’s more to its appeal. With a load capacity of up to 1,354 liters in the single-cabin model and 650 kg to 720 kg depending on the version, it is incredibly versatile and ideal for a wide range of personal and professional applications.

However, the Strada is a technological marvel in addition to being a visual treat. With cutting-edge features like TC+, hill start aid, and stability control, it guarantees the best possible traction even on the trickiest terrains. Every trip, whether it’s an off-road adventure or a business commute through the city, is guaranteed to be an experience.

The interior of the Strada is like a cozy cocoon. Plenty of storage spaces combined with state-of-the-art air conditioning guarantee that each journey is just as pleasurable as the last. Additionally, the Strada is fully equipped with pretensioner seatbelts, the Isofix system for child passengers, and four airbags because safety is of the utmost importance. It is made to reduce the dangers to pedestrians even in the sad event of an accident.

The adaptability of the Strada is what really makes it stand out. It is the epitome of modernity, comfort, safety, and technology; it is an exquisite travel companion as well as a dependable workhorse.

Mr. Samir Cherfan, Chief Operating Officer, Stellantis Middle East & Africa, states: “A major turning point for Stellantis is the launch of the Fiat Strada in Sub-Saharan Africa. The FIAT STRADA blends the utility of a family car with the dependability needed in a professional setting, making it a versatile partner for people who embrace change and push their boundaries. We are meeting the needs of our clients in Sub-Saharan Africa by introducing this new vehicle into the growing entry-level pick-up category and expanding our portfolio of mobility solutions. This underlines our dedication to bolstering our position as the region’s leading light commercial vehicle (LCV) market.”

To sum up, the new Fiat Strada is far more than just a car. It represents a promise: superior quality, inventiveness, and dependability, all provided at a lower cost than rivals in the Sub-Saharan market.

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