How to Craft a Powerful Founder’s Story in 7 Easy Steps by Neeraj Shah
In today’s issue, I want to show you a powerful storytelling formula.
If you can master this formula (and anyone can) you’ll unlock human emotions that will help your story will reach tens of thousands of people.
The problem is that most people don’t write stories using proven formulas or systems.
Your story isn’t resonating because you don’t have a formula for injecting human emotion.
If you don’t understand how human emotions work, it’s tough to write a great story.
I struggled to tell my stories effectively when I started
- I didn’t have a system
- I didn’t understand the psychology
- I didn’t know anything about storytelling
Because of that, whenever I tried telling my story it would land with a thud. Nobody found it interesting. Nobody engaged. Nobody cared. I felt embarrassed.
That sucked.
Let me show you an easy trick to help solve these problems.
Here is my 7-step formula It’s my variation of Joseph Campbell’s Hero’s journey.
- The Negative Event
- The Internal Pain
- The External Pain
- The Guide or Experience
- The Spark
- The Results
- The Moral of the Story
Step 1: Highlight something painful or problematic
The first line of your story should highlight a painful problem or event that you faced. It triggered your pain.
.
This line is intended to do 2 things:
- Elicit a strong emotional response
- Get the reader to the next line
Then…
Step 2: Express your internal pain
People often write about problems, but they forget the most critical part: expressing their pain.
How did you feel? This gets under the reader’s skin and makes them feel what you were feeling.
Step 3: Express your external pain
Share how others around you reacted. Did it prompt you or them to do something?
These feelings inject emotion into the story.
The emotions and details are what make the story “sticky” and memorable.
Step 4: Introduce a guide or an experience that acted as a catalyst
Ok, we’ve introduced a problem and we’ve agitated our audience. The next step is to introduce a person or experience that acts as a catalyst for change.
It is someone or something external that helps you with a new insight that brings hope.
In this particular piece of content, I introduce my mentor, Tony Robbins and a life-changing experience at one of his seminars:
Step 5: Explain how this experience or mentor sparked positive change in your life.
This new perspective triggers positive changes. What are they? How did they impact you? What did you do differently and feel?
This is the pivot point of positive change. Now you are taking your audience on a positive spiral. This is what happened for me:
Step 6: Share the positive results of this change
Share how this “spark” in your life inspires positive results in your life. This is the rollercoaster from the lows to the highs. It gives your audience hope.
Step 7: Share the ‘Moral of the Story”
Give your audience a summary of the tangible takeaways from your story. It inspires your audience to act. It’s a great way to bookend your story. It makes your story even more memorable.
And that post ended up with 30,615 impressions, 323 engagements, 111 comments, and drove my profile views up 336%. Here’s a link to the original post on LinkedIn.
I hope this inspires you to share your story. Everyone has a story worth sharing.
TL;DR
- The Negative Event
- The Internal Pain
- The External Pain
- The Guide or Experience
- The Spark
- The Results
- The Moral of the Story
That’s all for today. 1 simple online business tip.
If you’re not getting value out of these tips, please consider unsubscribing.
I won’t mind and there are no hard feelings.
Alternatively, if you are enjoying this newsletter, the best compliment you could pay me would be to subscribe to my newsletter and share it with others.
Would like me to do more content like this? Let me know in the comments
Cheers,Neeraj
P.S. When you are ready, there are 4 ways in which I can help accelerate your income, influence, and impact growth:
- NEW:️Want the Ultimate LinkedIn Profile Checklist? 8 simple steps to supercharge your Linkedin to grow your brand, influence, and income! Get all the details here – Click Here
- Join our FREE LinkedIn Group and connect with entrepreneurs who are scaling too It’s our Facebook community where smart entrepreneurs learn to get more leads and smart ways to scale using LinkedIn — Click Here
- Get our Winning LinkedIn Formula Program Click Here for more details
- Work directly with me. DM “LinkedIn” to me via Messenger or WhatsApp, and I’ll see how I can help. Join the conversation
About Neeraj Shah
Nireej Shah is the founder of Titan Masterminds, an entrepreneur mentoring and training company.
Neeraj launched BNI in India and grew it to 10,000+ members across 28 cities across India. He has successfully launched his own high-ticket consulting funnel using LinkedIn and helped hundreds of clients do the same across multiple industries.
He is a LinkedIn faculty member and a top 20 mentor for the GeniusU platform which serves 1.7 million entrepreneurs globally.
Titan Masterminds help motivated but overwhelmed experts, coaches & consultants get the clarity, confidence, and tools they need to win at business and succeed at life.
If you want to profitably grow your business, run it on autopilot so that you can create lasting wealth for your family, have more freedom and leave a legacy in the world, you are in the right place.
Connect with us on social media or visit our website for blogs and videos to help you grow your business faster, be more productive and develop a winning second line of management.
