Lufthansa Group has appointed Adenike Macaulay as general manager sales for Nigeria & Equatorial Guinea.
She will be responsible for all the commercial and sales activities of the Lufthansa Group Airlines, being the first female and Nigerian to take this position.
In her new position, Macaulay will be based in Lagos, succeeding Robin Sohdi, who held the position since January 2016.
Macaulay said, “I look forward to a co-operative relationship with our trade partners and continuing the good work of my predecessor in serving our esteemed passengers.”
Macaulay started her career at Lufthansa in 2009 as a business analyst for West Africa responsible for regional results analysis, market and ad-hoc reporting, competitor monitoring and sales planning.
In 2010, she took over leadership of the team as regional marketing manager, directing marketing activities as well as business analysis, pricing and sales support across seven regions in West & Central Africa.
Five years later, Macaulay assumed the position of senior manager, customer, products and marketing for sub-Saharan Africa.
In 2017, her position transitioned into head sales, products and programs, where she was responsible for the development and optimisation of sales products, B2B incentive programs, sales promotions and sales service processes, across the sub-Saharan Africa region.