MTN and Google train SMEs in Abuja on digital tools

In continuation of its tradition to boost entrepreneurship in Nigeria, MTN Nigeria alongside Google has trained about 30 Small and Medium Enterprises (SMEs) in Abuja on how to grow their businesses using digital tools.

A statement from the telecom giant on Friday said the SMEs owners received free training on how to penetrate the market in a peculiar environment like Nigeria.

Commenting on the training, MTN Nigeria’s General Manager, Enterprise Marketing, Onyinye Ikenna-Emeka said, “In our engagement with SMEs, we noticed the need to inculcate some digital skills into the entrepreneurs, which would help them operate their businesses better and grow them.

“The initiative, which empowers SMEs with world-class opportunities to develop and learn about the latest advances in the online space, is testament to our commitment to Nigeria and entrepreneurial development in the country, hence our partnership with Google.

“Google is a great platform and there is immense opportunity for entrepreneurs to leverage and utilise the innovative features of such tools.”

The statement added: “the training equipped them on the use of various digital tools such as Google Insight and social media to interact with customers in order to obtain valuable feedback for improving business operation.

“Participants were also taught on how to use YouTube for customer interaction and Google+ Business for business optimisation and customer targeting.

“MTN Nigeria continues to seek ways to contribute to the Nigerian economy by extending its partnership capabilities to brighten the lives of small business owners within the country.”

SOURCE: DAILYTRUST