One of Nigeria’s leading FMCG companies, PZ Cussons Nigeria Plc, has entered into a three-year partnership deal with current premiership league leader, Manchester City FC. The partnership deal makes PZ Cussons Nigeria Plc the official partner of Manchester City FC in Nigeria.
The deal comes under the caption “Be a Player” and will be driven through three leading brands of PZ Cussons, namely: Premier Cool (Be Fresh with Premier Cool), Olympic Milk (Be Healthy with Olympic) and Robb (Be Fit with Robb).
Under the deal, PZ Cussons’s “customers in Nigeria will be given opportunity to win a number of exclusive VIP match day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions”.
According to a statement on PZ Cussons website, “he ‘Be a Player’ partnership sees us associate our brands with Nigeria’s most-loved sport, the most popular sports competition in the country and with a team playing in the English Premier League; the most watched league in Nigeria”
PZ Cussons Nigeria Plc is a leading manufacturer with leading brands in the market. Their products comes under three different categories of Personal Care, Food and Nutrition, Home Care and Electricals.