Business and Economy

See Africa’s Top 100 Business Opportunities to Watch in 2024

Africa is expected to develop at one of the quickest rates in the world in 2024, despite rising food and fuel prices, declining currencies, the consequences of climate change, security concerns, unstable political environments, rolling blackouts, limited infrastructure, and a number of other economic and social issues.

That’s one of the main conclusions of Activator HQ’s annual compilation of the most profitable business concepts and investment prospects on the continent, the Top 100 Business prospects in Africa to Watch (2024) (

After two years of a sluggish recovery from the COVID-19 pandemic, 2024 offers a number of intriguing prospects for African businesses looking to expand or launch. Even though Nigeria, South Africa, Egypt, Kenya, and other nations on the continent present special opportunities and difficulties for new ventures and investments, economies in Senegal, Ethiopia, Tanzania, Cote d’Ivoire, Rwanda, Burkina Faso, The Gambia, and Benin may grow by more than 6% in 2024—more than twice the 2.9% global growth the International Monetary Fund (IMF) has predicted.

In its seventh year, the Africa Top 100 lists particular venture concepts and potential investments in more than thirty developing markets, sectors, value chains, and underutilized market niches around the continent of Africa. Every opportunity in the Top 100 is chosen on the basis of innovation, competitive excellence, profitability, relevance to local market demands, and export potential.

“Only opportunities with a minimum total addressable market value of $100 million are included in the new edition, which is the result of months of research and analyses that considered dozens of value propositions, market trends, demand-supply gaps, and business models across Africa,” stated John-Paul T. Iwuoha, Founder and CEO of Activator HQ. “Our 2024 selection reveals an intriguing trend: an increasing number of business ideas and investment opportunities in Africa stem from unfulfilled market needs, challenging yet highly lucrative issues, and the megatrends that are currently reshaping the continent (”

Africa is a developing continent, and its deficiencies in energy, banking, housing, food security, and other vital sectors are spurring an increasing number of startups and growth-stage companies on the continent to come up with creative solutions, goods, and services. Problems are essentially opportunities for African entrepreneurs to generate market value and develop compelling value propositions.

Among the top 100 business opportunities are waste-to-energy plants, diaspora investment funds, solar-powered cold storage, digital skills training, spice blends, and cassava derivatives.

At Activator HQ (, our goal is to accelerate and simplify the process for business owners in Africa to launch and expand their enterprises. Because of this, our collection of business ideas includes motivational case studies of actual business owners, startups, and enterprises in Africa that are producing outcomes and having an influence locally, according to Iwuoha. “We have also developed custom, expertly-crafted business plans ( that can be downloaded and used to raise capital or direct the execution of a specific business idea in order to reduce the barriers to startup.”

Highlights from the 2024 Africa Top 100 Guide by Activator HQ:

  • The continent still has multibillion-dollar development potential in the food sector. Numerous business concepts spanning the entire food value chain, from agricultural production to processing, marketing, and services in domestic and international markets, are included in the Africa Top 100.
  • By 2025, Africa will have $180 billion in opportunities from the digital economy. Africa has the youngest population in the world, so there is a strategic but untapped market for digital skills training and outsourcing. It is full of creative ideas for new ventures and investments, especially for in-demand skills like software development, cybersecurity, data analytics, and digital marketing.
  • According to the United Nations Environment Programme (UNEP), the circular economy—waste recycling that includes turning municipal wastewater into drinkable freshwater, recovering scrap metal for reuse, and producing electricity from landfill waste—offers intriguing business and investment opportunities that could, on the conservative end, add $8 billion to the African economy.
  • Opportunities abound in the energy value chain for Africa. Due to the effects of climate change, the growing use of renewable energy sources, and the spike in energy prices brought on by the conflict between Russia and Ukraine, there are now more market openings and prospects for African gas deliveries to Europe. Additionally, there are chances to use solar power for cold chain solutions and locally replace cooking fuels like firewood and charcoal with natural gas.
  • In 2024, financial services will continue to be one of Africa’s most lucrative and fastest-growing industries. Although consumer finance and payments receive the most of attention, the most recent Africa Top 100 list highlights niche prospects such as diaspora investment funds and financing targeted towards women.

Iwuoha went on, “I am really proud of the meticulous work the team has put into the Africa Top 100 2024 edition.” Contrary to the common misconception that Africa is a “poor continent,” the inspiring suggestions in this guide demonstrate the region’s enormous wealth of potential for start-up ventures and investment. On the continent, the spirit of entrepreneurship is thriving, and I have high hopes that many of the concepts in our 2024 edition will serve as inspiration for brand-new ventures, goods, initiatives, capital expenditures, and sources of revenue in the coming year. You can get the Activator HQ list of the Top 100 African Business Ideas to Watch in 2024 at

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