Union Bank of Nigerian unveils new identity, positions for transformation

LAGOS, NIGERIA – October 26, 2015 – Union Bank of Nigeria Plc (Union Bank) unveiled a new brand identity at a spectacular launch event in Onikan Stadium, Lagos. The refreshed brand is in line with Union Bank’s strategic ambition to become a highly respected provider of quality financial services in Nigeria.

Speaking at the unveiling of the new identity, the Chief Executive Officer and Managing Director of Union Bank, Mr Emeka Emuwa, said “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”

Union Bank has been a trusted name for Nigerians for nearly a century and we will continue to leverage our heritage as we embrace a rapidly changing world, Emuwa continued.

Also speaking at the event, Chairman of Union Bank, Sen. Udoma Udo Udoma, said, “I am very proud of the strides the bank has made during my time as Chairman and I commend the Board, Management and Staff on their hard work over the years and I am sure the Bank continue succeed as it embarks on a new phase with a refreshed brand identity.

The new logo  of Union Bank Nigeria Plc
The new logo of Union Bank Nigeria Plc

The highlight of the brand launch event was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and Union Bank’s new logo. Speaking about the new identity, Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie-Ekaidem said:

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Union Bank is one of the longest standing financial institutions in Nigeria and our new identity pays homage to our past and carries with it our proposition for the future. In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity,” she concluded.

Since 2012, under the leadership of Emuwa, Union Bank began rebuilding its banking business by redefining its business model, rebuilding its technology and physical infrastructure and reengineering its work force. During this time, Union Bank has rolled out a new banking platform, Oracle FlexcubeUBS 12.0, and launched Smarter Banking Centers targeted at the technology savvy customers looking for convenient banking service. The bank has also built a state of the art data center and a new Central Processing Center to streamline its branch operations and enhance customer service.

With the launch of a new identity, Union Bank is now focused on delivering on its promise to make banking simpler so its customers can focus on the things that matter most to them.

Established in 1917 and listed on the Nigerian Stock Exchange in 1971, Union Bank of Nigeria Plc is a household name and one of Nigeria’s long-standing and most respected financial institutions. The Bank is a trusted and recognizable brand, with an extensive network of over 300 branches across Nigeria.

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In late 2012, a new Board of Directors and Executive Management team were appointed to Union Bank and in 2014 the Bank began executing a Transformation Programme to re-establish it as a highly respected provider of quality financial services.

The Bank currently offers a variety of banking services to both Individual and Corporate clients including Current, Savings and Deposit Account services, Funds Transfer, Foreign Currency Domiciliation, Loans, Overdrafts, Equipment Leasing and Trade Finance. The Bank also offers its customers convenient electronic banking channels and products including Online Banking, Mobile Banking, Bank Cards, ATMs and POS Systems.

More information can be found at: www.unionbankng.com

Media Enquiries:

Olufemi Adekola ojadekola@unionbankng.com

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