Global Markets

Vertiv anounces new go-to-market strategy for its three phase uninterruptible power supply product to help meet increasing demand for higher power

Vertiv (NYSE: VRT), a leading global provider of solutions for essential digital infrastructure and business continuity, has unveiled significant upgrades to its dedicated channel distributor and reseller offering. Vertiv currently holds the top spot with 16% of the global three-phase UPS market, according to Omdia. With these improvements, Vertiv’s market-leading three-phase uninterruptible power supplies (UPS) from 10 to 60 kVA, including the VertivTM Liebert® ITA2, are now accessible in the Vertiv Solution Designer tool and are available for immediate shipment throughout Europe, the Middle East, and Africa (EMEA).

In EMEA, there is a growing need for three-phase UPS from businesses other than cloud, colocation, and telco, according to Omdia’s UPS Hardware Market Tracker 2022. Retail, wholesale, healthcare, manufacturing, and other sectors are among them. The three-phase UPS market is anticipated to increase from $1.66 billion in 2021 to $2.07 billion by 2026, representing a CAGR of 5.84%.

According to Karsten Winther, EMEA president at Vertiv, “Digitalization is being leveraged by businesses of all sizes and industries, which leads to an increased need for effective solutions to protect small and medium sites against power outages.” “Three-phase UPS is a strategic addition to our IT channel portfolio that enables partners to serve a larger market with market-leading solutions, enabling businesses to utilize the newest technologies and hasten the process of digital transformation.

We are seeing more and more prospects for three-phase UPS systems as an official Vertiv partner and system integrator for over 30 years,” stated Ronald Lagerberg, team leader Energy Solutions at Endenburg Elektrotechniek. “The expansion of Vertiv’s IT channel portfolio broadens our possibilities, allowing us to obtain significant administrative, financial, and logistical advantages while expanding our capacity to service end customers. We are eager to include these innovative products in our portfolio.

The VertivTM Liebert® ITA2 has a unity power factor, real online double conversion technology, and an incredibly small rack/tower architecture. Three-phase UPS systems enable greater power capacity and up to 99% efficiency in ECO mode when compared to single-phase systems.

With the offering, channel market customers can now access expert support on product selection, setup, and performance optimization throughout the entire life-cycle of three-phase systems. In reality, Vertiv’s three-phase UPS offering is improved by tailored on-site and contract services created especially for the channel, while also utilizing the company’s first-rate service network.

The availability of a broad range of power protection alternatives, including medium power solutions that enable companies to increase their digital footprint while still collaborating with their dependable channel partner, is made possible by the huge portfolio of UPS solutions that are specifically targeted at the channel market. Vertiv offers a wide variety of specialized services that are intended to enhance the business strategies of channel partners.

With seamless support across Vertiv’s full service offering, including on-site services, lifecycle services, and digital services like remote diagnostics and issue management, the comprehensive service knowledge offers a positive experience for all parties. Additionally, partners can employ VertivTM software solutions to enhance asset management capabilities and give their end customers the best possible experience.

In addition to UPS systems, Vertiv’s broader critical infrastructure portfolio is made to integrate seamlessly with the customer’s existing infrastructure, run more efficiently, increase capacity, and potentially reduce TCO. This enables partners to increase revenue streams and margins. Vertiv solutions may be made accessible when and where they are needed thanks to its manufacturing sites located throughout Europe and the rest of the world.

Additionally, partners have access to specialized setup tools connected to a network of commercial and technical support teams. The multi-award-winning Partner Program from Vertiv offers perks and incentives to support, encourage, and recognize partner involvement. EMEA resellers in participating countries can now earn extra points through the Vertiv Incentive Programme (VIP), which enables partners to quickly accrue awards without the need for any reporting, thanks to the addition of the Liebert ITA2 UPS to Vertiv’s IT channel portfolio. Every month, bonus points are posted to the Vertiv Partner Portal, where partners can redeem them by simply logging in.

Visit for more details on Vertiv and its channel portfolio. To take full advantage of everything Vertiv has to offer, click “Partners” and “Apply Now.”

Leave a Reply