YouTube to provide live streaming support for 8th All-Africa Music Awards (AFRIMA)

A partnership between YouTube and AFRIMA has been formed in advance of the highly anticipated 8th All-Africa Music Awards (AFRIMA) dubbed “Teranga Edition” and scheduled to take place in Dakar, Senegal, on January 12–15, 2023. This partnership will help provide artist-focused educational sessions and live streaming support for the awards.

The annual 4-day festival will be televised to music fans and stakeholders all around the world thanks to AFRIMA, the organization that has brought African music to the highest level of worldwide prominence.

Importantly, YouTube will teach African creatives about visibility across the world’s creative ecosystem on a digital platform during workshop sessions at the Africa Music Business Summit (one of the events at the 8th AFRIMA).

AFRIMA Creative Academy, a special incubator initiative jointly developed by the worldwide streaming service and the All Africa Music Awards, intends to empower one million Africans (and diasporans) in the music and creative industries over the course of the next five years.

On the YouTube page for AFRIMA Awards, at YouTube.com/AFRIMAAWARDS, you may find the YouTube link for live streaming. On Friday, January 13, 2023, from 9.00am to 4.30pm (WAT), watch the African Music Business Summit live on the channel for free. Later that day, from 6pm until daybreak, watch the AFRIMA Music Village live (WAT). Finally, the main awards ceremony for the eighth AFRIMA will begin at 7.30 p.m. (WAT) and will be televised live from the Red Carpet at 4.30 p.m. (WAT) (WAT).

African music fans are urged to continue actively voting for their preferred winners using the voting portal live at www.AFRIMA.org and to participate in the events on social media platforms (IG/TikTok – @ afrima.official; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The 8th edition of the All Africa Music Awards, or AFRIMA, will be held from January 12 to 15, 2023. A worldwide known auditing company, Pricewaterhousecoopers, examines the voting system used by AFRIMA to select winners (PWC).

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On January 11, 2023, as stated at the meeting, the delegates are anticipated to show up. On Thursday, January 12, 2023, the AFRIMA ceremony is expected to officially begin with a host country tour, a school visit, and a gift presentation (as part of AFRIMA’s Corporate Social

The final day of the four-day celebration is Friday, January 13, 2023, when the Africa Music Business Summit (AMBS) takes place in Dakar’s Grand Theatre. The AMBS hosts workshops and panel discussions on concerns and opportunities within the African music industry. It is Africa’s largest gathering of creative professionals in the music industry.

The 8th AFRIMA will pick up steam at the Grand Theatre’s AFRIMA Music Village, a free concert that will feature live performances by the biggest music performers on the continent.

On Saturday, January 14, 2023, the night before the awards ceremony, the events will get underway with media appearances, main rehearsals, and a courtesy visit to the president of Senegal. Additionally, a live recording booth will be available at the venue for musicians from the continent’s five regions as well as from abroad to use for collaborative recordings. The day’s events will come to a close with a party just for the nominees.

Finally, the 8th AFRIMA will come to an end on Sunday, January 15, 2023, at the Dakar Arena in Dakar, which has a capacity of 15,000 people. 104 TV stations will transmit the live Awards ceremony to more than 84 countries around the world. AFRIMA is the apex of African music internationally, working in tandem with the African Union Commission.

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