Apply for the THRIVE/SHELL Climate-Smart Agriculture Challenge for funding of up to $100,000

The THRIVE | Shell Climate-Smart Agriculture Challenge aims to identify and support top start-up and scale-up innovators who are driving the global transformation to climate-smart agriculture practices. The challenge aligns with Shell’s Powering Progress strategy and the U.N.’s Sustainable Development Goals. If your start-up or scale-up company fits with the challenge themes below, APPLY NOW !


The key goal of the challenge is to identify and promote innovations that help farmers to:

  • ENHANCE LAND: Solutions that promote carbon sequestration and avoid emissions while improving soil health.
  • CONNECT FARMS: Solutions to improve farm connectivity to access carbon markets and carbon financing.
  • MEASURE SOIL: Solutions that measure and quantify soil carbon, soil health, and greenhouse gas emissions.

Selection Criteria

The Climate-Smart Agriculture Challenge is open to
start-ups and scale-ups located around the world

  • Pre-seed to seed stage
  • Start-ups will be screened based on:
    • Novel – is the idea fundamentally different, disruptive and unproven?
    • Valuable – could the idea create substantial new value if it works?
    • Doable – is there a plan to prove the concept quickly and affordably?
    • Relevant – is the idea relevant to the future of climate-smart agriculture?
  • Series A +
  • Proven scalability of a base business and formalized business model
  • Detailed plan outlining:
    • Marketing reach
    • Team structure
    • Key product offering

Benefits for Winners

Winners will be selected to receive

  • FUNDING: Up to $100,000 in funding to develop a proof of concept*
  • ELIGIBLE FOR INVESTMENT: Considered or eligible for investment from Shell Ventures if investment criteria met
  • SHELL GAMECHANGER: Acceptance into the Shell GameChanger program with access to coaching and additional funding opportunities
  • THRIVE TOP 50 FAST-TRACK: Receive automatic nomination for THRIVE’s TOP 50 AgTech & FoodTech Listings
  • MARKET VALIDATION: Potential pilot opportunities with Shell
  • PUBLICITY: Gain brand recognition through THRIVE media and brand exposure across various channels
  • AWARD-WINNING THRIVE ACCELERATOR: Selected applicants will secure placement in THRIVE’s Accelerator Program in 2024
  • MENTORSHIP & COACHING: Access THRIVE’s extensive ecosystem of industry experts & receive focused startup coaching
  • THRIVE ECOSYSTEM: Be shortlisted for future partnership opportunities with THRIVE’s network

For more information and to apply visit the official website or apply here APPLY NOW

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