Ariana Grande Launches her Fragrance Line MOD, Featuring Two New Scents

You are cordially invited by Ariana Grande to sample her brand-new fragrance line, MOD, which is a first for the Ariana Grande Fragrance line. The collection, which debuted exclusively today on Ulta.com and will be offered at Ulta Beauty stores across the country beginning December 11th, includes two opulent new perfumes.

The name MOD is derived from the counterculture that gained popularity in 1960s London and is inspired by modernity, freedom of expression, and individuality. The brand-new scents, MOD Vanilla and MOD Blush, inspire a sensory experience that captures the era’s vibrant and contemporary

According to Ariana, “I’m beyond excited to launch my first ever double fragrance drop with MOD Vanilla and MOD Blush,” says Grande. “When we started working on this duo over a year ago, I fell absolutely in love with both of these fragrances and with the creative that Stefan and I collaborated on. I really wanted to do something different and exciting for my fans by launching two new fragrances at once and I so hope they love them the way my team and friends and I do. We have gone through many, many tester bottles over here!!! Mod Vanilla and Mod Blush have quickly become two of my favorites in our beautiful fragrance family and I’m counting down the days til you can smell for yourself!”

“The MOD collection is an exciting evolution for the Ariana Grande fragrance portfolio,” explains Noreen Dodge, Chief Marketing Officer of LUXE Brands. “The way we crafted the scents represents what I feel is the future of perfumes; simplicity and luxury anchored to nature, the design, campaign and fragrances are a delightfully modern twist for fans to enjoy.”

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MOD by Ariana Grande Fragrances: Vanilla MOD

MOD Vanilla starts with an unexpected fusion of luscious black Plum and creamy Musks and a delicate touch of Pink Freesia. It is expressive but also incredibly personal. It has an immediate and addictive appeal.
With a heart of Orris Butter and creamy White Praline, the touch of gastronomy is elevated to a genuinely sophisticated level.

Papyrus in the rear, recycled cocoa butter, and vanilla pure add still another lovely layer of depth, maintaining the original scent’s attraction and unmistakable identity.

Blush, MOD

An enticing beginning is created by a rich fusion of Italian Bergamot, Passion fruit, and black Raspberry wonderfully contrasted with Pink Pepper.
For a breath-taking evolution on skin, the captivating heart is an opulent blend of dewy Rose Petals and Magnolia accentuated with a hint of pear.
The dry down is lively and seductive, with notes of Ambrox, Dreamwood, and Musk.

PACKAGING

The post-midcentury fashion attitude is modernly celebrated by the MOD bottle design. Something obtrusive and disruptive that uses form and light in a sculpture-like manner. This rounded, modern design has no two sides that are alike thanks to subtle curves. With frosted windows that capture the essence of the two MOD fragrances—mod blush and mod vanilla—there are two boxes: one white and one pink.

To create a vivid sensory experience for the package, the striking carton design uses strong geometric portraits of Ariana that make use of repetition, contemporary color, and graphic applications. Every side provides a different journey with two smells and several hues…

ABOUT ARIANNA GRANDE
Since The Beatles in 1964, Ariana Grande, a Grammy-winning, multi-platinum recording artist, and global phenomenon, has held the top three positions on the Billboard Hot 100 with her songs “7 Rings,” “Break Up With Your Girlfriend, I’m Bored,” and “Thank U, Next.” She made history in 2020 by becoming the first and only artist to have five singles premiere at number one. With “places,” “34+35,” and “pov,” Grande became the first artist in history to simultaneously hold three top 10 positions on the Billboard Pop Airplay and Mediabase Top 40 Charts. She has only just turned 29 but has already recorded six platinum-certified albums and amassed more than 98 billion streams worldwide.

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She is Spotify’s most streamed female artist of the last ten years and is quickly rising to become one of the biggest pop sensations of our generation because to her powerful vocals and unparalleled stage presence. Grande made history in 2022 by becoming the first artist to have four albums with more than 4 billion Spotify streams combined. Grande started the Sweetener World Tour in 2019 and played over 100 performances throughout the year, including headlining sets at Coachella and Lollapalooza, where she made festival history as the event’s youngest headliner. In 2021, Grande became a coach on NBC’s THE VOICE and appeared alongside Leonardo DiCaprio and Jennifer Lawrence in the Netflix film DON’T LOOK UP, which was nominated for an Academy Award. She will next start working opposite Cynthia Erivo’s Elphaba in Jon M. Chu’s adaption of the musical WICKED.

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