One of Nigeria’s leading advertising firms, Ladybird Advertising Limited, has partnered with Aleph, the leading global enabler of digital advertising in emerging countries, to empower Professionals, SMEs and Youths for success in 2023 and beyond through a certificate program in digital advertising.
According to the CEO of Ladybird and former President of Association of Advertising Agency of Nigeria, Bunmi Oke, “the goal of the certificate program is to give the professionals, SMEs and Youths a head start in the global digital advertising ecosystem and unlock and drive economic growth in Nigeria via the capacity building of digital advertising professionals with global standards”. The program, designed as a professional and vocational skill training to augment the dearth of relevant digital advertising skillsets, is offered free to eligible candidates. Enroll here
As of January 2, 2023, the average annual pay for a Digital Advertising professional in the United States is $63,595 (N27,981,800 using the official Naira exchange rate of N440/$. If you are to use the black market exchange rate of N740/$ that will be roughly N47,060,300) a year. In Nigeria, digital advertisers earn as much as N2 million monthly depending on the organization they serve and work for.
In fact, according to a recent report by LinkedIn, digital advertising skills is among the list of the top ten most in-demand skills that employers are looking for. Therefore, there is a growing demand for professionals with the right skills to handle specific digital marketing roles in organizations.
Besides, Digital advertising has become the main channel of advertising used by corporations, governments, and businesses large and small all over the world. New products, existing products, corporate profiles and events are all proclaimed to the public via digital advertising channels and the trend keeps growing, as more and more people adopt mobile and digital technologies.
Besides the employment potential, the great advantage of digital marketing is that a trained person can easily set up shop and run his or her own digital advertising business. SMEs, manufacturers, content creators, exporters, importers, service providers and consultants are all looking for digital advertising professionals to place them in front of the people so that they gain more business. These are for digital advertisers.
In 2020, the sum of $378 billion (N166.3 trillion using N440/4) was spent on digital advertising globally. Whereas, for Nigeria, Statista states that advertising spending in the Digital Advertising market is projected to reach N86.7 billion in 2023.
in Nigeria, last year the NCC said that mobile internet penetration in the country has crossed the 150 million thresh hold and with the coming of more streaming services and 5G, the sky is becoming the stepping stone for digital advertisers in Nigeria.
It is against these background that Ladybird Advertising is offering Professionals, SMEs and Youths the one in a lifetime platform to latch on this money making opportunity and gain the requisite skills in digital advertising.
To enroll for this amazing certification program by Aleph, check your eligibility and enroll on the website before Wednesday January 18th, 2023, when the next cohort starts. Participants must be:
- 18 years and above
- Have access to the internet
- Have A SMART device ( mobile phone or Laptop)
- Dedicated time to learn over 12 weeks.
The entire is sponsored fully sponsored and offered free to qualified candidates. For more information, check link in Bio https://www.instagram.com/p/CmrogyLNekB/?igshid=MDJmNzVkMjY=