Google News Initiative (GNI)/FT Strategies – Digital Immersion Programme for Digital Publishers 2022
Digital Immersion Programme is a five day interactive virtual workshop for key decision makers designed to accelerate a publisher’s journey towards digital reader revenue. By fusing strategic thinking with tactical action, participants will leave with a series of quick wins that can be implemented immediately, and an actionable framework for sustained growth.
WHO IS IT FOR?
The programme is designed for publishers at the beginning of their digital reader revenue journey. It’s aimed at organisations looking for rapid and actionable solutions to help in their transition to digital reader revenue.
- Typically local and hyper-local publishers
- Have a content website, not only an e-edition of the publication
- Yet to offer digital subscriptions/memberships or at a very early stage of that process
- Typical headcount (newsroom + operations): 9-50
- Typical online monthly unique visitors: <250,000
Available programmes:
We have a number of dates available for the Digital Immersion programme in 2021. Please check the application form to find a suitable date for your organisation.
APPLICATIONS NOW OPEN FOR DATES THROUGHOUT 2021 – CLICK HERE TO APPLY
PROGRAMME OVERVIEW
Each day in the Digital Immersion programme focuses on a different aspect of your digital transformation journey.
Starting with a digital reader revenue diagnostic review, publishers are guided through different phases of the reader lifecycle throughout the week, namely attraction, engagement and monetisation. On Day 5, all lessons learnt come together when publishers develop an ambitious North Star goal and a roadmap to bring their strategy to life.
A TYPICAL DAY’S STRUCTURE
Though the programme is a week-long commitment, there is a very large lunch break to help you carry on with business as usual. We are also happy to provide additional flexibility to those who need it.
Morning session (9-10:30am)
Inspiration session and Q&A with a leading FT practitioner
Your activity for the day explained
Lunch Break (10:30am – 2pm)
Complete your self-guided activity for the day
1on1 consulting session with FT Strategies consultants
Grab a bite!
Afternoon session (2-5pm):
Hear from a relevant industry expert
Activity sharing and feedback session
